OpenText Active Community - Trading Grid - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Active Community - Trading Grid and Frontify

OpenText Active Community - Trading Grid and Frontify serve different but complementary business needs. Trading Grid supports structured collaboration across trading partners in B2B ecosystems, while Frontify centralizes brand guidelines, approved assets, and governance for marketing and design teams. Integrating them helps organizations extend brand control into partner-facing workflows, reduce manual coordination, and ensure external communications stay compliant and consistent.

• 1. Distribute approved brand assets to trading partners

  Data flow: Frontify to OpenText Active Community - Trading Grid

  When marketing updates logos, product images, campaign templates, or packaging artwork in Frontify, approved versions can be published to the Trading Grid community for distributors, resellers, and suppliers to access. This ensures partners always use the latest brand-compliant materials without relying on email attachments or outdated file shares.

  Business value: Reduces brand misuse, speeds partner onboarding, and eliminates version confusion across the partner network.

• 2. Share brand guidelines with external partners during onboarding

  Data flow: Frontify to OpenText Active Community - Trading Grid

  New trading partners can be given access to a curated Frontify brand portal through the Trading Grid community. This can include logo usage rules, packaging standards, tone of voice guidance, and approved templates. Procurement, channel management, and partner success teams can use the community to guide partners through brand compliance requirements from day one.

  Business value: Shortens partner onboarding time and reduces compliance issues caused by inconsistent brand execution.

• 3. Collect partner-submitted marketing materials for brand review

  Data flow: OpenText Active Community - Trading Grid to Frontify

  Trading partners often create local flyers, co-branded promotions, or product sell sheets. These materials can be submitted through the Trading Grid community into Frontify for review by brand, legal, or marketing teams. Once approved, the final assets can be stored in Frontify and redistributed to the partner network.

  Business value: Creates a controlled approval workflow for partner-generated content and improves governance over external brand usage.

• 4. Notify partners when brand assets or guidelines change

  Data flow: Frontify to OpenText Active Community - Trading Grid

  When Frontify content is updated, such as a refreshed logo, new campaign messaging, or revised packaging standards, an automated notification can be posted to the relevant Trading Grid community. Partners receive immediate visibility into what changed, what they need to replace, and where to download the current version.

  Business value: Prevents use of obsolete assets and reduces the operational burden of manually informing each partner.

• 5. Support co-branded campaign execution across partner channels

  Data flow: Bi-directional

  Marketing teams can publish campaign kits in Frontify, including approved banners, templates, and messaging. Partners can access these through Trading Grid, localize them if permitted, and submit adapted versions back for approval. This creates a structured workflow for co-marketing programs across distributors, resellers, and alliance partners.

  Business value: Accelerates campaign rollout while maintaining brand consistency and approval control across multiple markets.

• 6. Centralize issue resolution for brand asset requests

  Data flow: OpenText Active Community - Trading Grid to Frontify

  Partners often need help finding the correct logo, product image, or campaign file. Instead of opening separate email threads, they can raise requests in Trading Grid, which are routed to the Frontify-managed asset library or brand team. Responses can include direct links to approved assets, usage instructions, or replacement files.

  Business value: Improves response times, reduces support overhead, and gives partners a single place to resolve brand-related questions.

• 7. Maintain auditability for brand governance across the partner ecosystem

  Data flow: Bi-directional

  Frontify can serve as the system of record for approved brand content, while Trading Grid can capture which partners received which assets, when they were distributed, and whether acknowledgements or approvals were completed. This is especially useful for regulated industries or organizations with strict channel governance requirements.

  Business value: Improves audit readiness, strengthens accountability, and provides visibility into partner compliance with brand standards.

Overall, integrating OpenText Active Community - Trading Grid with Frontify helps organizations connect brand governance with partner collaboration. The result is faster asset distribution, better compliance, fewer manual handoffs, and more consistent execution across the extended enterprise.