OpenText Active Community - Trading Grid - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between OpenText Active Community - Trading Grid and OpenText Core Digital Asset Management

OpenText Active Community - Trading Grid supports structured collaboration with trading partners across B2B processes, while OpenText Core Digital Asset Management provides centralized control for storing, organizing, approving, and distributing digital assets such as product images, brand files, marketing collateral, and compliance-approved content. Together, they can streamline partner communication and ensure the right assets are shared, approved, and used consistently.

1. Secure distribution of approved marketing and product assets to trading partners

Data flow: OpenText Core Digital Asset Management to OpenText Active Community - Trading Grid

Marketing or product teams can publish approved assets from Core Digital Asset Management into partner communities on Trading Grid, where suppliers, distributors, or retailers can access the latest product images, sell sheets, logos, and campaign materials. This reduces manual file sharing and ensures partners always use current, brand-compliant content.

• Eliminates outdated asset versions sent by email
• Improves brand consistency across partner channels
• Reduces time spent responding to asset requests

2. Partner review and approval of shared assets

Data flow: Bi-directional

When assets are shared with trading partners for review, Trading Grid can capture comments, questions, and approval responses, then sync those decisions back to Core Digital Asset Management. This is useful for co-branded materials, packaging artwork, and retailer-specific promotional content that requires partner sign-off before release.

• Creates a controlled approval workflow across organizations
• Provides auditability for external reviews
• Shortens approval cycles for joint campaigns

3. Product launch content syndication to channel partners

Data flow: OpenText Core Digital Asset Management to OpenText Active Community - Trading Grid

For new product launches, Core Digital Asset Management can push launch kits, imagery, spec sheets, and promotional assets into Trading Grid communities for each partner group. Channel managers can segment content by region, retailer, or distributor so each partner receives only the materials relevant to their market.

• Supports faster and more coordinated launches
• Reduces one-off content distribution requests
• Improves partner readiness and time to market

4. Collection of partner-submitted assets for compliance and brand review

Data flow: OpenText Active Community - Trading Grid to OpenText Core Digital Asset Management

Trading partners often submit localized marketing materials, retailer-specific banners, or co-branded assets for review. These files can be uploaded through Trading Grid and automatically stored in Core Digital Asset Management for validation, metadata tagging, legal review, and approval before use.

• Centralizes partner-submitted content in one governed repository
• Supports compliance checks and brand governance
• Improves traceability of external submissions

5. Issue resolution for incorrect or missing asset versions

Data flow: Bi-directional

If a partner reports that an asset is missing, outdated, or incorrect, they can raise the issue in Trading Grid. The content team can then update the asset in Core Digital Asset Management and republish the corrected version back to the partner community. This creates a closed-loop process for content defects.

• Speeds resolution of partner content issues
• Reduces operational back-and-forth by email
• Improves partner satisfaction and execution accuracy

6. Controlled access to region-specific or partner-specific content libraries

Data flow: OpenText Core Digital Asset Management to OpenText Active Community - Trading Grid

Core Digital Asset Management can manage master assets and publish filtered collections to Trading Grid based on partner type, geography, or business unit. For example, a distributor in Europe may receive localized packaging artwork and translated product sheets, while a retail partner in North America receives a different set of promotional files.

• Prevents unauthorized access to irrelevant content
• Supports localization and market-specific distribution
• Reduces content governance overhead

7. Audit trail and governance for externally shared assets

Data flow: Bi-directional

Integration can synchronize asset usage, download history, and partner acknowledgements from Trading Grid back into Core Digital Asset Management. This helps organizations track which assets were shared, when they were accessed, and which partners confirmed receipt or approval, supporting compliance and governance requirements.

• Provides visibility into external asset distribution
• Supports audit and regulatory reporting
• Improves accountability across partner workflows

8. Centralized collaboration on campaign and packaging updates

Data flow: Bi-directional

When packaging artwork, campaign visuals, or product labels need updates, teams can collaborate with trading partners in Trading Grid while maintaining the master version in Core Digital Asset Management. Comments, change requests, and final approvals can move between both systems so content teams and external partners work from a single controlled process.

• Aligns internal and external stakeholders on content changes
• Reduces rework caused by version confusion
• Accelerates packaging and campaign update cycles