OpenText Content Metadata Service - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Content Metadata Service and Frontify

1. Synchronize brand metadata standards across content repositories

Data flow: OpenText Content Metadata Service ? Frontify

Use OpenText Content Metadata Service as the system of record for standardized metadata fields such as brand, campaign, region, product line, usage rights, and content type. Push these controlled metadata definitions into Frontify so marketing and design teams apply the same taxonomy when uploading and organizing brand assets. This reduces inconsistent tagging, improves search accuracy, and ensures assets are governed by the same enterprise metadata model across platforms.

2. Enrich Frontify assets with enterprise metadata for faster discovery

Data flow: Frontify ? OpenText Content Metadata Service

When new assets are uploaded into Frontify, send key asset attributes such as file type, owner, approval status, expiration date, and campaign association to OpenText Content Metadata Service. This allows the enterprise content layer to index and classify brand assets consistently alongside other business content. The result is better cross-platform search, easier compliance tracking, and more reliable downstream automation.

3. Automate approval and governance workflows for brand assets

Data flow: Bi-directional

Integrate Frontify asset review workflows with OpenText metadata-driven governance rules. For example, when a designer marks an asset as approved in Frontify, the approval status can be written to OpenText Content Metadata Service and used to trigger publishing or distribution steps. If an asset is missing required metadata such as region or usage rights, OpenText can flag it and prevent it from being promoted to approved brand content. This improves governance and reduces manual review effort.

4. Support campaign asset reuse across marketing and enterprise content teams

Data flow: Frontify ? OpenText Content Metadata Service

Campaign assets stored in Frontify can be tagged with campaign identifiers, launch dates, and audience segments, then synchronized to OpenText Content Metadata Service for enterprise-wide reuse. This enables other teams such as sales, regional marketing, and internal communications to locate approved brand assets quickly and reuse them without recreating content. It also helps avoid duplicate asset creation and keeps campaign materials aligned with approved brand standards.

5. Maintain consistent rights and expiration metadata for digital assets

Data flow: OpenText Content Metadata Service ? Frontify

Use OpenText Content Metadata Service to manage authoritative metadata for asset usage rights, license terms, expiration dates, and geographic restrictions. Feed this metadata into Frontify so users can see whether an asset is approved for use in a specific market or channel before downloading or sharing it. This reduces legal and compliance risk and helps brand teams avoid accidental misuse of restricted assets.

6. Improve search and filtering across brand libraries

Data flow: Bi-directional

By aligning Frontify asset tags with the standardized metadata model in OpenText Content Metadata Service, users can search and filter brand assets using consistent business terms such as product, region, language, and campaign. This is especially valuable for global organizations managing large asset libraries across multiple teams. It shortens time spent locating approved content and improves adoption of the brand platform.

7. Enable downstream publishing to CMS and other content channels

Data flow: Frontify ? OpenText Content Metadata Service ? downstream systems

When brand assets are approved in Frontify, their metadata can be passed into OpenText Content Metadata Service and then distributed to connected systems such as CMS platforms, intranets, or digital experience tools. This ensures that published assets carry the correct metadata for channel-specific rendering, governance, and reporting. It creates a controlled path from brand creation to enterprise publication.

8. Standardize metadata reuse across multiple repositories and teams

Data flow: OpenText Content Metadata Service ? Frontify

For enterprises operating multiple content repositories, OpenText Content Metadata Service can provide a reusable metadata model that Frontify adopts for brand assets. This is useful when different business units need to follow the same naming conventions, classification rules, and approval states. It reduces duplication of metadata design work, simplifies administration, and supports a more unified content governance strategy.