OpenText Content Storage Service - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText Content Storage Service and Brandfolder

1. Archive approved brand assets from Brandfolder to OpenText Content Storage Service

Direction: Brandfolder ? OpenText Content Storage Service

When marketing teams finalize logos, campaign images, product visuals, or video files in Brandfolder, approved versions can be automatically archived to OpenText Content Storage Service for long-term retention. This creates a durable, compliant storage layer for master assets while Brandfolder remains the working environment for active brand use.

• Reduces risk of losing final approved files
• Supports retention and compliance requirements
• Keeps Brandfolder focused on active, high-value assets

2. Restore archived assets from OpenText Content Storage Service into Brandfolder for reuse

Direction: OpenText Content Storage Service ? Brandfolder

Teams can retrieve older campaign assets, retired product imagery, or historical brand materials from OpenText Content Storage Service and republish them into Brandfolder when they are needed again. This is useful for rebranding, regional campaigns, or product relaunches where prior approved content must be reused quickly.

• Speeds access to legacy content without manual file searches
• Supports reuse of approved assets across teams and regions
• Helps avoid recreating content that already exists

3. Store original master files in OpenText while publishing optimized renditions to Brandfolder

Direction: OpenText Content Storage Service ? Brandfolder

Large source files such as layered design files, high-resolution photography, and master video assets can be stored in OpenText Content Storage Service, while Brandfolder holds optimized renditions for everyday marketing and sales use. This separation improves performance in Brandfolder and preserves the original source of truth in enterprise storage.

• Improves asset delivery and user experience in Brandfolder
• Preserves master files in secure cloud storage
• Supports version control and asset governance

4. Synchronize metadata and lifecycle status between storage and DAM

Direction: Bi-directional

Asset metadata such as campaign name, product line, region, usage rights, expiration date, and approval status can be synchronized between Brandfolder and OpenText Content Storage Service. This ensures that archived assets remain searchable and governed, while Brandfolder users always see the latest business context for each file.

• Improves searchability across both platforms
• Supports rights management and expiration tracking
• Reduces manual metadata updates and errors

5. Automate compliance retention for regulated brand content

Direction: Brandfolder ? OpenText Content Storage Service

For industries with strict regulatory or legal requirements, final versions of branded content such as product claims, packaging artwork, and regulated promotional materials can be automatically copied from Brandfolder into OpenText Content Storage Service for retention. This provides a controlled archive for audit readiness and legal review.

• Supports audit and legal hold processes
• Creates a secure record of published brand content
• Reduces compliance risk for marketing operations

6. Enable cross-team access to approved assets through a centralized storage backbone

Direction: OpenText Content Storage Service ? Brandfolder

Enterprise content teams can use OpenText Content Storage Service as the central repository for approved assets, while Brandfolder acts as the user-friendly access layer for marketing, product, and sales teams. This allows non-technical users to find and use approved content without interacting directly with the storage system.

• Improves asset discoverability for business users
• Separates technical storage from day-to-day content access
• Supports scalable enterprise content governance

7. Support cloud migration from legacy file storage to modern brand asset management

Direction: Legacy storage or file repositories ? OpenText Content Storage Service ? Brandfolder

During a content modernization initiative, legacy brand libraries and shared drive assets can first be migrated into OpenText Content Storage Service as the secure storage foundation, then curated and published into Brandfolder for active use. This staged approach helps enterprises clean up content, preserve history, and improve usability.

• Reduces migration risk by separating archive and active content
• Improves governance during content cleanup and rationalization
• Creates a scalable foundation for future DAM operations

8. Maintain version history and approved asset lineage across both systems

Direction: Bi-directional

As creative teams update brand assets, earlier versions can be retained in OpenText Content Storage Service while the latest approved version is published in Brandfolder. This gives teams a clear lineage of asset changes, which is valuable for legal review, brand governance, and rollback scenarios.

• Provides traceability from draft to approved asset
• Enables rollback to prior versions when needed
• Improves governance for high-value brand content