OpenText Content Storage Service - Braze Integration and Automation

Common Integration Use Cases Between OpenText Content Storage Service and Braze

1. Store and Retrieve Campaign Assets from Centralized Cloud Content Storage

Data flow: OpenText Content Storage Service ? Braze

Marketing teams can store approved campaign assets such as images, PDFs, product sheets, and localized creative files in OpenText Content Storage Service, then make them available to Braze for use in email, in-app, or push campaigns. This creates a controlled content repository for brand-approved assets while allowing Braze users to access the latest versions without manual file sharing.

Business value: Reduces duplicate asset storage, improves version control, and shortens campaign production cycles.

2. Archive Braze Campaign Exports and Engagement History for Compliance

Data flow: Braze ? OpenText Content Storage Service

Braze campaign exports, message logs, audience snapshots, and engagement reports can be automatically archived in OpenText Content Storage Service for long-term retention and compliance. This is useful for regulated industries that need immutable records of customer communications, consent-related messaging, and campaign performance evidence.

Business value: Supports audit readiness, retention policies, and secure storage of historical marketing records.

3. Use Customer Content Preferences Stored in OpenText to Personalize Braze Messaging

Data flow: OpenText Content Storage Service ? Braze

Organizations can store customer-submitted documents, preference forms, consent records, or support attachments in OpenText Content Storage Service and pass relevant metadata to Braze. Braze can then use this information to segment audiences and personalize outreach, such as suppressing certain offers, tailoring product recommendations, or triggering service-related communications.

Business value: Improves message relevance, strengthens consent governance, and enables more accurate segmentation.

4. Preserve Customer-Generated Media and Interaction Files from Braze-Driven Campaigns

Data flow: Braze ? OpenText Content Storage Service

If Braze campaigns collect customer responses that include attachments, images, or documents through linked forms or landing pages, those files can be stored in OpenText Content Storage Service for secure retention and downstream processing. This is especially useful for promotions, claims, onboarding, or service workflows that require supporting documentation.

Business value: Creates a secure repository for customer-submitted content and simplifies handoff to operations or compliance teams.

5. Support Omnichannel Content Governance with a Single Source of Truth

Data flow: Bi-directional

OpenText Content Storage Service can act as the governed storage layer for approved content, while Braze consumes that content for customer engagement. In return, Braze can send usage and performance metadata back to OpenText for reporting and governance. This helps content, marketing, and compliance teams work from the same controlled asset set across channels.

Business value: Reduces content sprawl, improves governance, and ensures campaigns use approved materials consistently.

6. Retain Proof of Customer Communications for Dispute Resolution

Data flow: Braze ? OpenText Content Storage Service

Organizations can archive copies of outbound Braze messages, delivery receipts, and customer interaction records in OpenText Content Storage Service to support dispute resolution and customer service investigations. For example, if a customer questions whether a renewal reminder, policy update, or promotional offer was sent, the archived record provides a defensible communication history.

Business value: Improves customer service response times and provides evidence for legal or regulatory reviews.

7. Enable Lifecycle Management for Large-Scale Marketing Content Libraries

Data flow: OpenText Content Storage Service ? Braze

Large enterprises often maintain extensive libraries of campaign images, videos, brochures, and localized content. OpenText Content Storage Service can manage storage lifecycle, retention, and archival of these assets, while Braze accesses only the active content needed for live campaigns. Older or unused assets can be automatically tiered or archived without disrupting active marketing operations.

Business value: Lowers storage costs, simplifies content operations, and keeps Braze focused on active campaign materials.

8. Feed Campaign Performance Artifacts into Enterprise Records Management

Data flow: Braze ? OpenText Content Storage Service

After major campaigns, Braze performance exports, audience definitions, and approval artifacts can be stored in OpenText Content Storage Service as part of the enterprise record set. This is useful for organizations that need to retain evidence of campaign approvals, targeting logic, and results for internal governance or post-campaign analysis.

Business value: Strengthens operational accountability, supports post-campaign review, and creates a durable record of marketing decisions.