OpenText Core Case - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Core Case and CELUM

1. Case-Driven Access to Approved Marketing Assets

Data flow: CELUM ? OpenText Core Case

When a customer complaint, product issue, or regulatory inquiry is opened in OpenText Core Case, the case worker can automatically retrieve the latest approved brand assets, product images, brochures, or legal disclaimers from CELUM. This ensures that agents, investigators, or reviewers always use current and compliant content when responding to customers or preparing case documentation.

Business value: Reduces the risk of using outdated or unapproved materials, improves response consistency, and shortens case resolution time.

2. Escalation of Asset Approval Issues as Cases

Data flow: CELUM ? OpenText Core Case

If a digital asset in CELUM fails rights validation, misses required approvals, or is flagged for policy noncompliance, an OpenText Core Case can be created automatically for review and resolution. The case can route to legal, brand, compliance, or marketing stakeholders with the relevant asset metadata and approval history attached.

Business value: Creates a controlled workflow for resolving content governance issues and improves accountability across marketing and compliance teams.

3. Linking Case Evidence to Source Assets

Data flow: OpenText Core Case ? CELUM

During investigations, claims handling, or compliance reviews, case teams can attach evidence such as screenshots, campaign files, or customer-facing materials to CELUM as governed assets. CELUM then becomes the central repository for approved evidence and reference materials, preserving version history and access controls.

Business value: Strengthens auditability, centralizes supporting documentation, and prevents evidence from being scattered across email or local drives.

4. Campaign Exception Management for Regional Teams

Data flow: Bi-directional

When regional marketing teams request localized content changes in CELUM, exceptions such as missing translations, rights restrictions, or brand deviations can be routed into OpenText Core Case for review and approval. Once the case is resolved, the approved decision and updated asset status are synchronized back to CELUM so the correct version can be published.

Business value: Supports controlled localization at scale while maintaining brand governance and reducing manual follow-up between teams.

5. Customer Complaint Resolution with Asset Traceability

Data flow: OpenText Core Case ? CELUM

For complaints related to misleading advertising, incorrect product visuals, or outdated campaign content, the case record in OpenText Core Case can be linked to the exact asset version stored in CELUM. This gives investigators immediate visibility into who approved the asset, when it was published, and where it was distributed.

Business value: Speeds root-cause analysis, improves regulatory response readiness, and helps organizations prove content lineage.

6. Rights and Expiration Monitoring for Case-Sensitive Content

Data flow: CELUM ? OpenText Core Case

When CELUM detects that a licensed image, video, or campaign asset is nearing rights expiration, it can open a case in OpenText Core Case for review and action. The case can trigger tasks for content replacement, legal review, or campaign takedown before the asset becomes noncompliant.

Business value: Prevents rights violations, reduces legal exposure, and ensures timely content remediation across channels.

7. Governance Workflow for High-Risk Content Releases

Data flow: Bi-directional

For high-risk assets such as regulated product claims, financial disclosures, or public safety content, CELUM can send the asset for case-based review in OpenText Core Case before release. The case workflow can include legal, compliance, and product stakeholders, and once approved, the final decision and release status are written back to CELUM for controlled distribution.

Business value: Adds structured oversight to sensitive content approvals and reduces the chance of publishing noncompliant material.

8. Post-Campaign Issue Tracking and Remediation

Data flow: CELUM ? OpenText Core Case

After a campaign is launched from CELUM, any issues discovered by sales, customer service, or compliance teams can be logged as cases in OpenText Core Case and linked to the original campaign assets. This enables teams to track corrective actions, update asset versions, and document remediation steps in one place.

Business value: Improves cross-functional visibility, accelerates issue resolution, and creates a documented remediation trail for future audits and process improvement.