OpenText Core Content - Metadata - Papirfly Integration and Automation

Common Integration Use Cases Between OpenText Core Content - Metadata and Papirfly

OpenText Core Content - Metadata provides governed metadata structures, validation, and classification for enterprise content, while Papirfly is typically used to create, manage, and distribute brand assets and marketing materials. Together, they can improve brand consistency, content discoverability, and workflow control across creative, marketing, and content governance teams.

1. Enforce brand asset metadata standards during asset creation

Flow: Papirfly to OpenText Core Content - Metadata

When marketing teams create new assets in Papirfly, required metadata such as campaign name, region, product line, language, usage rights, and expiry date can be pushed into OpenText Core Content - Metadata for validation and governance. This ensures every approved asset is classified consistently before it is stored or shared across the enterprise.

• Reduces incomplete or inconsistent asset records
• Improves search and retrieval across repositories
• Supports compliance with brand and legal requirements

2. Synchronize approved campaign assets into governed content repositories

Flow: Papirfly to OpenText Core Content - Metadata

Once a campaign asset is approved in Papirfly, it can be transferred to OpenText Core Content with the correct metadata applied automatically. This creates a controlled enterprise record of final assets, making it easier for legal, compliance, and regional teams to find the latest approved version.

• Creates a single governed source for final assets
• Supports auditability and version control
• Reduces duplicate storage and manual filing

3. Use metadata rules to route assets for review and approval

Flow: Bi-directional

Metadata captured in OpenText Core Content - Metadata can trigger workflow rules in Papirfly, such as routing assets for legal review when a specific product category or market is selected. In return, Papirfly can send approval status back to OpenText so only validated assets are retained or published.

• Speeds up review cycles
• Ensures the right stakeholders review the right content
• Improves governance for regulated or high-risk materials

4. Improve asset search and reuse across marketing teams

Flow: Papirfly to OpenText Core Content - Metadata

By applying controlled vocabularies and standardized metadata from OpenText Core Content - Metadata to Papirfly assets, teams can search by campaign, audience, channel, geography, or product more effectively. This helps regional marketers and agencies quickly locate approved assets for reuse instead of recreating content.

• Increases reuse of approved creative materials
• Reduces production costs and turnaround time
• Improves consistency across channels and markets

5. Manage rights, expiry, and usage restrictions for brand assets

Flow: Bi-directional

OpenText Core Content - Metadata can store structured fields for license terms, expiration dates, and permitted usage. Papirfly can use this metadata to prevent expired or restricted assets from being selected in new campaigns, while also updating OpenText when rights are extended or revised.

• Reduces compliance risk from expired assets
• Prevents misuse of licensed content
• Supports automated lifecycle management

6. Standardize metadata for multi-market localization workflows

Flow: OpenText Core Content - Metadata to Papirfly

Global organizations can define metadata templates in OpenText Core Content - Metadata for language, market, region, and local regulatory requirements. Papirfly can then apply these standards when local teams adapt master assets, ensuring localized versions remain aligned with enterprise governance and are easy to track.

• Supports scalable localization processes
• Improves visibility into regional variants
• Helps maintain brand and regulatory consistency across markets

7. Create reporting on asset usage and content governance

Flow: Bi-directional

Metadata from OpenText Core Content - Metadata combined with usage data from Papirfly can support reporting on which assets are used most often, which campaigns perform best, and where content governance gaps exist. Business teams can use this insight to optimize content production and retire underused assets.

• Improves decision-making for content investment
• Identifies high-value assets and content gaps
• Supports governance and lifecycle planning

8. Automate archival and retention of obsolete campaign materials

Flow: Papirfly to OpenText Core Content - Metadata

When a campaign ends, Papirfly can send asset status updates to OpenText Core Content - Metadata so retention rules, archival tags, or disposal schedules can be applied automatically. This helps organizations manage content lifecycle policies without relying on manual cleanup.

• Reduces storage clutter and duplication
• Supports retention and records management policies
• Ensures outdated materials are removed from active use