OpenText Core Digital Asset Management - 3Play Media Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and 3Play Media

OpenText Core Digital Asset Management helps organizations store, organize, govern, and distribute approved digital assets such as images, videos, and brand content. 3Play Media specializes in media accessibility and localization services, including transcription, captions, subtitles, audio description, and translation. Together, they support a more efficient content production and publishing workflow, especially for marketing, communications, training, and media teams.

1. Automated captioning and transcription for video assets

Data flow: OpenText Core Digital Asset Management to 3Play Media, then 3Play Media back to OpenText Core Digital Asset Management

When a new video is uploaded into OpenText Core Digital Asset Management, the asset can be sent to 3Play Media for transcription and caption generation. Once completed, the caption files, transcripts, and related metadata are returned and attached to the original asset record in the DAM.

• Reduces manual handoff between content and accessibility teams
• Speeds up publishing of compliant video content
• Ensures captions are stored with the approved master asset for reuse

2. Centralized storage of accessibility deliverables alongside source media

Data flow: 3Play Media to OpenText Core Digital Asset Management

After 3Play Media completes captioning, subtitles, or transcripts, the deliverables can be automatically stored in OpenText Core Digital Asset Management with the correct asset relationship, language tags, and version history. This creates a single source of truth for all media variants and accessibility files.

• Improves governance and auditability
• Helps teams quickly find the right language or format version
• Supports reuse across web, learning, and broadcast channels

3. Localization workflow for multilingual video distribution

Data flow: OpenText Core Digital Asset Management to 3Play Media, then 3Play Media back to OpenText Core Digital Asset Management

Marketing or regional teams can select a video in OpenText Core Digital Asset Management and send it to 3Play Media for subtitle translation into multiple languages. The translated subtitle files are then returned to the DAM and linked to the source video for regional publishing teams to access.

• Accelerates global content rollout
• Reduces duplicate requests to localization vendors
• Supports consistent brand messaging across markets

4. Accessibility compliance workflow for public-facing content

Data flow: OpenText Core Digital Asset Management to 3Play Media

Before a video asset is approved for external publication, OpenText Core Digital Asset Management can trigger a request to 3Play Media for captions, transcripts, or audio description. The workflow can enforce accessibility completion as a publishing prerequisite for websites, learning portals, or social channels.

• Helps meet accessibility requirements and internal policy standards
• Prevents publishing delays caused by manual review cycles
• Creates a controlled approval path for regulated content

5. Searchable transcript enrichment for better asset discovery

Data flow: 3Play Media to OpenText Core Digital Asset Management

Transcripts returned from 3Play Media can be indexed in OpenText Core Digital Asset Management as searchable text metadata. This allows users to search inside video content by spoken words, topics, names, or phrases, improving content discovery for editors, trainers, and sales teams.

• Improves findability of long-form video libraries
• Reduces time spent reviewing footage manually
• Supports repurposing of video content into articles, clips, and training materials

6. Version-controlled updates for edited media

Data flow: OpenText Core Digital Asset Management to 3Play Media, then 3Play Media back to OpenText Core Digital Asset Management

When a video is revised in OpenText Core Digital Asset Management, the updated version can be automatically routed to 3Play Media for refreshed captions or transcripts. The new files are then linked to the correct version in the DAM, preventing teams from using outdated accessibility files.

• Maintains alignment between media versions and caption files
• Reduces compliance risk from stale content
• Supports efficient rework when videos are updated frequently

7. Workflow status synchronization for production teams

Data flow: Bi-directional

OpenText Core Digital Asset Management can send asset status updates to 3Play Media, while 3Play Media can return processing status such as received, in progress, completed, or needs review. This gives content operations teams visibility into where each asset stands without switching systems.

• Improves coordination between media owners and accessibility vendors
• Helps teams manage deadlines for campaign launches and training releases
• Reduces follow-up emails and manual status checks

8. Enterprise media governance and retention for compliance records

Data flow: 3Play Media to OpenText Core Digital Asset Management

Completed transcripts, captions, and translation files from 3Play Media can be archived in OpenText Core Digital Asset Management as part of the official content record. This supports retention policies, legal review, and compliance documentation for regulated industries such as healthcare, finance, education, and government.

• Creates a defensible record of accessibility and localization work
• Supports audits and legal discovery requests
• Improves long-term content governance across teams