OpenText Core Digital Asset Management - Gemini Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and Gemini

OpenText Core Digital Asset Management is used to centrally store, govern, search, and distribute approved digital assets such as images, videos, brand files, and marketing content. Gemini can be used as an AI assistant for content generation, summarization, analysis, and workflow support. Together, they can help teams create, find, validate, and reuse assets faster while maintaining brand control and governance.

1. AI assisted asset search and retrieval

Direction: OpenText Core Digital Asset Management to Gemini, then Gemini to OpenText Core Digital Asset Management

Users can ask Gemini to find the right asset based on a campaign brief, product name, audience, or usage scenario. Gemini can interpret the request, translate it into structured search criteria, and return relevant assets from OpenText Core Digital Asset Management. This reduces time spent manually searching folders and improves reuse of approved content.

• Marketing teams quickly locate approved images, videos, and brand files
• Sales teams retrieve the right collateral for customer conversations
• Creative teams reduce duplicate asset creation

2. Automated metadata enrichment for new assets

Direction: OpenText Core Digital Asset Management to Gemini

When new assets are uploaded, OpenText Core Digital Asset Management can send file details, captions, and preview information to Gemini to generate suggested metadata such as titles, descriptions, keywords, campaign tags, and usage notes. The enriched metadata can then be written back to OpenText Core Digital Asset Management to improve searchability and governance.

• Speeds up asset cataloging for large content libraries
• Improves consistency in tagging across teams and regions
• Reduces manual metadata entry effort for content operations teams

3. Brand compliance review support for creative assets

Direction: OpenText Core Digital Asset Management to Gemini

Before assets are published or shared, OpenText Core Digital Asset Management can provide Gemini with asset previews, associated copy, and brand guidelines. Gemini can flag potential issues such as outdated product claims, missing disclaimers, inconsistent terminology, or content that may not align with approved messaging. Reviewers can then focus on exceptions instead of checking every detail manually.

• Supports faster pre publication review cycles
• Reduces brand and legal risk
• Helps global teams maintain message consistency

4. Campaign content assembly from approved assets

Direction: Gemini to OpenText Core Digital Asset Management

Marketing teams can use Gemini to draft campaign copy, email text, social captions, or landing page content based on approved assets stored in OpenText Core Digital Asset Management. Gemini can recommend relevant images, videos, and documents from the repository and assemble a content package for a specific campaign or audience segment.

• Accelerates campaign production
• Improves reuse of approved brand assets
• Helps regional teams localize content while staying on brand

5. Asset usage insights and content performance summaries

Direction: OpenText Core Digital Asset Management to Gemini

OpenText Core Digital Asset Management can provide asset usage data such as downloads, views, campaign associations, and expiration dates to Gemini. Gemini can summarize which assets are most used, which are underperforming, and which content is nearing expiration. Business users can then make faster decisions about what to refresh, retire, or promote.

• Supports content lifecycle management
• Improves investment decisions for creative production
• Helps teams identify high value assets for reuse

6. Localization and adaptation of master assets

Direction: OpenText Core Digital Asset Management to Gemini, then Gemini to OpenText Core Digital Asset Management

Global teams can store master assets in OpenText Core Digital Asset Management and use Gemini to generate localized copy, alternate descriptions, and market specific variations. The updated versions can be returned to OpenText Core Digital Asset Management with language, region, and approval metadata so local teams can access the correct version quickly.

• Speeds up international campaign rollout
• Reduces dependence on manual translation for every content variant
• Improves version control across markets

7. Self service content request and approval workflow

Direction: Bi directional

Business users can request assets or content through Gemini in natural language, such as asking for a product image set for a regional launch. Gemini can query OpenText Core Digital Asset Management for available assets, draft a request summary, and route it for approval if a new derivative or restricted asset is needed. Once approved, the final asset package can be stored back in OpenText Core Digital Asset Management for future reuse.

• Reduces dependency on creative operations teams for routine requests
• Improves turnaround time for approved content delivery
• Creates a more controlled and auditable request process