OpenText Core Digital Asset Management - OpenText Product Traceability Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and OpenText Product Traceability

OpenText Core Digital Asset Management helps enterprises store, organize, govern, and distribute approved digital content such as product images, videos, labels, packaging artwork, and marketing collateral. OpenText Product Traceability supports end-to-end visibility across product and supply chain events, helping organizations track product identity, lot and batch history, compliance status, and movement through manufacturing and distribution. Together, they can connect product records with the approved visual and compliance content needed to support operations, quality, and customer-facing teams.

1. Link approved product artwork to traceability records

Data flow: OpenText Core Digital Asset Management - OpenText Product Traceability

Approved packaging artwork, labels, and regulatory inserts stored in Core Digital Asset Management can be linked to specific product, SKU, lot, or batch records in Product Traceability. This gives manufacturing, quality, and compliance teams a single reference point for the exact approved asset version used for each production run.

• Ensures the correct artwork is tied to the correct product and batch
• Reduces risk of using outdated labels or packaging files
• Speeds up audits and quality investigations by showing the approved asset history

2. Publish traceability status to asset workflows for controlled content release

Data flow: OpenText Product Traceability - OpenText Core Digital Asset Management

When a product, batch, or packaging component reaches a defined traceability milestone such as approved, released, quarantined, or recalled, Product Traceability can trigger updates in Core Digital Asset Management. This allows content managers to automatically release, restrict, or retire related assets based on product status.

• Prevents distribution of assets tied to noncompliant or recalled products
• Supports controlled release of region-specific packaging and labeling content
• Improves governance by aligning asset availability with product lifecycle status

3. Centralize product images and packaging visuals for traceability investigations

Data flow: OpenText Core Digital Asset Management - OpenText Product Traceability

Core Digital Asset Management can provide Product Traceability with the official product images, packaging photos, and label visuals needed during investigations, complaints, or recall events. Investigators can quickly compare the physical item or packaging against the approved reference asset.

• Helps quality teams validate whether the correct packaging was used
• Supports faster root-cause analysis for labeling or packaging defects
• Improves customer complaint handling with visual evidence linked to traceability data

4. Attach compliance documents and certificates to traceable product records

Data flow: OpenText Core Digital Asset Management - OpenText Product Traceability

Certificates of analysis, regulatory declarations, safety sheets, and market-specific compliance documents stored in Core Digital Asset Management can be associated with traceability records in Product Traceability. This creates a complete product evidence package for internal teams, regulators, and trading partners.

• Provides a single source for product compliance documentation
• Reduces manual document retrieval during audits and inspections
• Improves confidence in product release and shipment decisions

5. Support recall execution with targeted asset distribution

Data flow: OpenText Product Traceability - OpenText Core Digital Asset Management

When Product Traceability identifies affected lots, batches, or distribution channels during a recall, it can trigger Core Digital Asset Management to surface the exact recall notices, customer communications, product images, and field instructions needed by sales, service, and operations teams. This ensures the right communication package is used for the impacted product set.

• Accelerates recall response with consistent approved communications
• Helps customer service teams identify the correct visual references and instructions
• Reduces the risk of sending incorrect recall materials to the market

6. Maintain version control between packaging changes and traceability events

Data flow: Bi-directional

Packaging or label updates managed in Core Digital Asset Management can be synchronized with Product Traceability so that each version is matched to the correct effective date, plant, line, or market. In return, traceability events can confirm which version was actually used in production, creating a reliable record for change control.

• Improves governance over packaging artwork revisions
• Supports plant-level and market-level version accuracy
• Creates a defensible audit trail for change management and production execution

7. Enable cross-functional product launch readiness

Data flow: Bi-directional

During new product introductions, Core Digital Asset Management can provide approved launch assets such as packaging, sell sheets, and product imagery, while Product Traceability supplies the product identifiers, batch structures, and distribution rules needed to operationalize the launch. This integration helps marketing, supply chain, quality, and manufacturing teams launch with aligned content and traceability data.

• Reduces launch delays caused by missing or mismatched content
• Ensures launch assets align with traceable product definitions
• Improves coordination across commercial and operational teams

8. Improve supplier and contract manufacturing oversight

Data flow: OpenText Core Digital Asset Management - OpenText Product Traceability

For outsourced manufacturing or packaging operations, Core Digital Asset Management can provide suppliers with the latest approved artwork, specifications, and brand assets, while Product Traceability records the lot, batch, and production history returned by the supplier. This creates a closed loop between content distribution and production accountability.

• Ensures external partners use current approved assets
• Improves visibility into supplier-produced inventory and packaging compliance
• Supports faster resolution of supplier quality issues