OpenText Core Digital Asset Management - Papirfly Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and Papirfly

OpenText Core Digital Asset Management is typically used as a centralized enterprise repository for approved digital assets, with strong governance, metadata control, search, and lifecycle management. Papirfly is commonly used for brand management and template-driven content creation, enabling distributed teams to produce on-brand marketing materials at scale. Together, they can support a controlled content supply chain where approved assets are stored, adapted, and reused efficiently across teams and regions.

1. Centralized approved asset publishing from OpenText Core DAM to Papirfly

Direction: OpenText Core Digital Asset Management to Papirfly

Approved brand assets such as logos, product photography, campaign imagery, and video files are published from OpenText Core DAM into Papirfly for use in brand templates and local marketing production. This ensures that regional teams and agencies only work with current, approved content.

• Reduces use of outdated or non-compliant assets
• Improves speed of campaign execution across markets
• Supports brand consistency at scale

2. Brand template output from Papirfly stored back into OpenText Core DAM

Direction: Papirfly to OpenText Core Digital Asset Management

Finished marketing materials created in Papirfly, such as localized flyers, social media graphics, banners, and event collateral, are automatically stored in OpenText Core DAM as finalized assets. These outputs can then be governed, archived, and reused by other teams.

• Creates a single source of truth for final approved deliverables
• Improves auditability and long-term asset retention
• Enables downstream reuse by sales, PR, and regional teams

3. Metadata synchronization for better search and governance

Direction: Bi-directional

Core metadata such as campaign name, product line, region, language, usage rights, and expiration date can be synchronized between the two platforms. OpenText Core DAM can provide authoritative metadata, while Papirfly can add production-specific attributes for localized outputs.

• Improves asset discoverability across both systems
• Supports rights management and compliance controls
• Reduces manual tagging effort and metadata errors

4. Automated localization workflow for regional marketing teams

Direction: OpenText Core Digital Asset Management to Papirfly, then Papirfly to OpenText Core Digital Asset Management

Master campaign assets are pulled from OpenText Core DAM into Papirfly, where local teams adapt them into market-specific versions using approved templates. The localized outputs are then returned to OpenText Core DAM for centralized storage and governance.

• Accelerates multilingual and multi-market content production
• Maintains brand control while allowing local flexibility
• Reduces dependency on central creative teams

5. Rights-managed asset enforcement in template creation

Direction: OpenText Core Digital Asset Management to Papirfly

Usage rights, expiration dates, and licensing restrictions from OpenText Core DAM are passed into Papirfly so only eligible assets can be selected in templates. Expired or restricted assets are hidden or flagged before users can publish content.

• Prevents licensing and compliance violations
• Reduces legal and brand risk
• Improves governance for externally sourced media

6. Campaign asset handoff from creative production to field marketing

Direction: OpenText Core Digital Asset Management to Papirfly

Creative teams store master campaign assets in OpenText Core DAM, then publish selected files into Papirfly for field marketing, sales enablement, and partner use. Local teams can quickly generate approved collateral without requesting files from central marketing.

• Shortens turnaround time for local campaign execution
• Reduces repetitive requests to creative operations
• Improves consistency across distributed teams

7. Final asset archiving and lifecycle management

Direction: Papirfly to OpenText Core Digital Asset Management

When a campaign ends, final versions of all generated assets from Papirfly are archived in OpenText Core DAM with campaign identifiers, version history, and retention rules. This supports long-term governance, reuse, and compliance reporting.

• Ensures complete campaign records are retained centrally
• Supports legal, regulatory, and brand audit requirements
• Enables future repurposing of successful content