OpenText Core Digital Asset Management - Preservica Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and Preservica

OpenText Core Digital Asset Management is typically used to organize, govern, and distribute approved digital media such as images, video, and brand assets across marketing and business teams. Preservica is designed for long-term digital preservation, archival retention, and secure access to records and content that must remain authentic and usable over time. Together, they can support a lifecycle approach where active assets are managed in OpenText Core DAM and long-term records or final versions are preserved in Preservica.

• Approved marketing asset transfer from OpenText Core DAM to Preservica

  When a campaign ends or an asset reaches final approved status, OpenText Core DAM can send the final master file, metadata, usage rights, and approval history to Preservica for long-term retention. This helps marketing and legal teams preserve the authoritative version of brand assets, reducing the risk of loss and supporting future audit or reuse needs.

• Preservation of regulated content and evidence files from OpenText Core DAM to Preservica

  Organizations in regulated industries can store working copies and approved collateral in OpenText Core DAM, then automatically archive final versions in Preservica when content becomes part of the official record. This is useful for product launch materials, compliance-approved communications, and externally published content that must be retained for policy or legal reasons.

• Retrieval of preserved assets from Preservica back into OpenText Core DAM for reuse

  Teams can search Preservica for archived assets, then restore selected files and metadata into OpenText Core DAM for reuse in new campaigns, rebranding efforts, or historical content repurposing. This reduces duplicate production work and gives creative teams access to trusted source material without manually searching archive systems.

• Metadata synchronization for asset lineage and auditability

  OpenText Core DAM can pass descriptive metadata, rights information, campaign tags, and approval status to Preservica, while Preservica can return preservation metadata such as retention class, archive identifier, and fixity status. This creates a clear chain of custody across marketing, compliance, and records management teams.

• Automated retention and disposition workflow for expired assets

  Assets in OpenText Core DAM that are no longer active can be routed to Preservica based on retention rules, project closure, or expiration of usage rights. Preservica then manages retention schedules and disposition controls, helping organizations reduce clutter in the DAM while ensuring records are retained or disposed of according to policy.

• Brand governance and historical reference access

  Brand and communications teams can use OpenText Core DAM for current approved assets while Preservica stores prior versions, retired logos, and historical campaign materials. This integration supports brand governance by making it easy to verify what was used previously, compare versions, and avoid accidental reuse of outdated content.

• Legal hold and litigation support for digital assets

  If a legal hold is placed on a campaign, product image set, or external communication, OpenText Core DAM can flag the relevant assets and transfer them to Preservica for secure preservation. Preservica can then maintain immutable copies and associated metadata, giving legal and compliance teams a defensible archive for discovery and evidence management.

• Enterprise content lifecycle management across creative, compliance, and archives teams

  OpenText Core DAM can serve as the operational hub for content creation, review, and distribution, while Preservica acts as the long-term preservation repository for final records. A bi-directional integration allows creative, legal, records, and IT teams to work from a shared lifecycle model, improving governance, reducing manual handoffs, and ensuring content remains accessible over time.