OpenText Core Digital Asset Management - Storyteq Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and Storyteq

OpenText Core Digital Asset Management and Storyteq complement each other well in enterprise marketing operations. OpenText Core Digital Asset Management is typically used as the governed system of record for approved brand assets, while Storyteq supports creative production, versioning, and campaign asset adaptation at scale. Integrating them helps teams move approved content into production workflows faster, reduce manual handoffs, and maintain brand consistency across channels.

1. Approved Brand Asset Sync from OpenText Core Digital Asset Management to Storyteq

Direction: OpenText Core Digital Asset Management to Storyteq

Marketing teams can automatically push approved logos, product images, campaign visuals, and brand templates from OpenText Core Digital Asset Management into Storyteq for adaptation and campaign execution. This ensures creative teams always work from the latest approved source files.

• Reduces time spent searching for assets across shared drives and email
• Prevents use of outdated or unapproved content
• Supports faster campaign localization and versioning

2. Final Creative Deliverables from Storyteq Back to OpenText Core Digital Asset Management

Direction: Storyteq to OpenText Core Digital Asset Management

Once Storyteq completes creative production, final approved deliverables such as banners, social variants, print files, and localized campaign assets can be published back into OpenText Core Digital Asset Management for long-term storage, governance, and reuse.

• Creates a single governed repository for final assets
• Improves asset discoverability for future campaigns
• Supports compliance and audit requirements

3. Metadata and Campaign Context Transfer for Faster Creative Production

Direction: Bi-directional

OpenText Core Digital Asset Management can send asset metadata such as product name, region, usage rights, expiration date, and campaign tags to Storyteq. Storyteq can return production metadata such as version number, format, channel, and approval status. This gives both teams better visibility into asset lifecycle and usage.

• Improves search and filtering in both systems
• Reduces manual rekeying of asset details
• Helps teams manage rights-sensitive content more accurately

4. Automated Localization Workflow for Regional Marketing Teams

Direction: OpenText Core Digital Asset Management to Storyteq, then Storyteq to OpenText Core Digital Asset Management

Global marketing teams can store master campaign assets in OpenText Core Digital Asset Management and send them to Storyteq for regional adaptation. Storyteq can generate localized versions with translated copy, resized formats, and market-specific variants, then publish the approved outputs back to OpenText Core Digital Asset Management.

• Speeds up multi-market campaign rollout
• Reduces dependency on central creative teams
• Ensures regional teams use approved master content

5. Rights and Expiration Control for Time-Sensitive Assets

Direction: OpenText Core Digital Asset Management to Storyteq

OpenText Core Digital Asset Management can provide usage rights, license terms, and expiration dates to Storyteq so production teams only use assets that are valid for a specific campaign, geography, or channel. Storyteq can then block or flag assets that are nearing expiry.

• Reduces legal and compliance risk
• Prevents accidental use of expired licensed content
• Supports controlled reuse across campaigns

6. Creative Approval Handoff Between Brand Governance and Production Teams

Direction: Bi-directional

OpenText Core Digital Asset Management can serve as the source for approved master assets, while Storyteq manages creative iterations and production approvals. Once a creative version is approved in Storyteq, its status can be synchronized back to OpenText Core Digital Asset Management so brand and compliance teams know which version is final.

• Improves cross-team approval visibility
• Reduces duplicate review cycles
• Creates a clearer audit trail for campaign assets

7. Campaign Asset Reuse and Version Control Across the Enterprise

Direction: Storyteq to OpenText Core Digital Asset Management

Storyteq can generate multiple campaign variants for different channels and audiences, then store the final versions in OpenText Core Digital Asset Management with structured metadata. This enables enterprise teams to reuse high-performing creative assets in future campaigns without recreating them from scratch.

• Improves asset reuse and lowers production costs
• Preserves version history and campaign lineage
• Helps teams identify which creative formats performed best

8. Centralized Reporting on Asset Usage and Production Status

Direction: Bi-directional

OpenText Core Digital Asset Management can provide asset usage and repository activity data, while Storyteq can provide production status, approval progress, and output counts. Combined, this gives marketing operations teams a more complete view of asset demand, production bottlenecks, and content reuse patterns.

• Supports better planning for creative capacity
• Helps identify bottlenecks in asset production
• Improves governance over high-value brand content