OpenText Core Signature - Adobe Analytics Integration and Automation

Common Integration Use Cases Between OpenText Core Signature and Adobe Analytics

1. Measure digital signature completion rates across customer onboarding journeys

Data flow: OpenText Core Signature ? Adobe Analytics

Track when customers open, start, and complete signature workflows for onboarding documents such as account agreements, consent forms, or service contracts. Adobe Analytics can correlate signature completion with web journey behavior, helping teams identify where users abandon the process and which channels drive the highest completion rates.

• Improves onboarding conversion analysis
• Helps optimize document timing and placement in the customer journey
• Supports marketing and operations teams with funnel visibility

2. Analyze contract signature drop-off by customer segment

Data flow: OpenText Core Signature ? Adobe Analytics

Send signature event data to Adobe Analytics to compare completion rates by customer type, geography, device, or acquisition channel. This helps sales and operations teams identify which segments experience delays or friction in the signing process and adjust workflows accordingly.

• Identifies high-friction segments
• Supports targeted process improvements
• Enables better forecasting of deal closure timing

3. Connect signed document completion to campaign performance

Data flow: OpenText Core Signature ? Adobe Analytics

When a signed agreement is the final step in a campaign-driven process, such as a product trial conversion or service enrollment, signature completion data can be passed into Adobe Analytics to measure campaign effectiveness beyond clicks and form fills. This gives marketing teams a clearer view of which campaigns generate completed business outcomes.

• Links marketing activity to signed conversions
• Improves ROI reporting for acquisition campaigns
• Supports better budget allocation across channels

4. Trigger analytics-based follow-up after signature completion

Data flow: OpenText Core Signature ? Adobe Analytics

Once a document is signed, the completion event can be recorded in Adobe Analytics to trigger downstream journey analysis, such as post-signature engagement with welcome pages, product setup, or next-step content. This helps teams understand whether signed customers continue into the intended workflow.

• Measures post-signature engagement
• Identifies gaps between signing and activation
• Supports customer success and onboarding teams

5. Compare signature workflow performance across business units

Data flow: OpenText Core Signature ? Adobe Analytics

Enterprises with multiple departments, such as HR, legal, procurement, and sales, can send signature workflow metrics into Adobe Analytics to compare turnaround times, completion rates, and abandonment patterns across business units. This creates a common reporting layer for operational performance.

• Standardizes workflow performance reporting
• Highlights process bottlenecks by department
• Supports continuous improvement initiatives

6. Attribute signed agreements to digital experience paths

Data flow: Adobe Analytics ? OpenText Core Signature

Use Adobe Analytics journey data to identify the pages, content, or interactions that led a user to a signature request. That context can be passed into OpenText Core Signature as metadata, helping legal, sales, or onboarding teams understand the origin of each signed document and improve future document routing and templates.

• Provides journey context for each signed document
• Improves auditability and business reporting
• Helps optimize content and conversion paths

7. Monitor signature-related service issues and escalation patterns

Data flow: Bi-directional

If users repeatedly fail to complete a signature flow, Adobe Analytics can capture the behavior and OpenText Core Signature can provide document status details such as pending, expired, or declined. Together, these signals help support teams identify whether issues are caused by user behavior, document design, or workflow configuration.

• Improves issue diagnosis across teams
• Reduces time to resolution for signing problems
• Supports better customer support and workflow governance

8. Build executive dashboards for signed conversion and business outcomes

Data flow: OpenText Core Signature ? Adobe Analytics

Combine signature completion events with Adobe Analytics reporting to create executive dashboards that show signed conversion rates, average time to signature, and downstream business outcomes such as account activation or order completion. This gives leadership a clearer view of how digital signing contributes to revenue and operational efficiency.

• Connects signature activity to business outcomes
• Supports executive reporting and KPI tracking
• Enables data-driven process optimization