OpenText Core Signature - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Core Signature and CELUM

1. Marketing Asset Approval and Legal Sign-Off

Flow: CELUM to OpenText Core Signature

Marketing teams can store final campaign assets in CELUM and route approval-ready documents such as brand guidelines, campaign briefs, or localized artwork release forms to OpenText Core Signature for legally binding sign-off. Once signatures are completed, the signed approval record is returned to CELUM and linked to the approved asset version.

Business value: Creates a controlled approval trail, reduces email-based sign-offs, and ensures only approved content is published.

2. Rights and Usage Agreement Execution for Digital Assets

Flow: CELUM to OpenText Core Signature

When CELUM manages licensed images, videos, or third-party creative content, it can trigger signature workflows for usage rights agreements, talent releases, or vendor licensing documents. After execution in OpenText Core Signature, the signed agreement is stored against the related asset in CELUM for audit and compliance purposes.

Business value: Helps marketing and legal teams enforce rights management and avoid unauthorized asset use.

3. Brand Governance for Global Content Localization

Flow: Bi-directional

Regional teams can request approval for localized versions of master assets in CELUM, while OpenText Core Signature captures formal approval from brand, legal, or compliance stakeholders. Approved signatures and status updates are synchronized back to CELUM so only compliant localized assets move forward to publishing.

Business value: Supports consistent brand governance across markets and reduces delays in global campaign rollout.

4. Vendor and Agency Creative Approval Workflow

Flow: CELUM to OpenText Core Signature

External agencies can upload deliverables into CELUM, where internal teams review and prepare approval packages. Final acceptance documents, statement of work approvals, or change requests are sent to OpenText Core Signature for formal execution. Signed documents are then attached to the corresponding project or asset record in CELUM.

Business value: Improves accountability with agencies and creates a clear record of approved deliverables and scope changes.

5. Campaign Launch Authorization

Flow: CELUM to OpenText Core Signature

Before a campaign asset set is released to CMS, social, or print channels, CELUM can initiate a launch authorization workflow requiring sign-off from marketing leadership, legal, and compliance. OpenText Core Signature captures the approvals, and once complete, CELUM marks the campaign package as cleared for distribution.

Business value: Prevents premature publishing and ensures all stakeholders approve launch-ready content.

6. Contracted Content Production and Delivery Acceptance

Flow: CELUM to OpenText Core Signature

For outsourced content production, CELUM can manage the creative files, review comments, and final deliverables, while OpenText Core Signature handles acceptance forms or delivery confirmations that require formal approval. Signed acceptance documents are stored with the asset package in CELUM for traceability.

Business value: Streamlines acceptance of externally produced content and reduces disputes over deliverables.

7. Compliance Approval for Regulated Marketing Materials

Flow: CELUM to OpenText Core Signature

In regulated industries such as financial services, healthcare, or pharmaceuticals, CELUM can route brochures, product sheets, and promotional materials for mandatory compliance approval. OpenText Core Signature provides the legally binding approval record, and CELUM retains the signed version alongside the asset metadata and version history.

Business value: Strengthens compliance controls and provides a defensible audit trail for regulated content.

8. Signed Asset Release and Publishing Trigger

Flow: OpenText Core Signature to CELUM

After a document or approval form is signed in OpenText Core Signature, the signed file and approval status can be pushed into CELUM to release the related asset for downstream distribution. This is useful when publication is blocked until a formal signature is completed, such as for executive approvals or legal release forms.

Business value: Automates release gating and reduces manual follow-up between approval and content operations teams.