OpenText Decision Service - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Decision Service and CELUM

1. Rule-Based Asset Approval and Release

Data flow: CELUM ? OpenText Decision Service ? CELUM

When a marketing asset is uploaded or updated in CELUM, OpenText Decision Service can evaluate approval rules such as brand compliance, asset type, region, language, campaign priority, and usage rights. Based on the decision outcome, the asset is either approved for distribution, routed for review, or rejected with a reason code returned to CELUM.

Business value: Speeds up content approval while enforcing consistent governance and reducing manual review effort.

2. Rights and Usage Restriction Enforcement

Data flow: CELUM ? OpenText Decision Service

CELUM stores asset metadata such as license terms, expiration dates, territories, and permitted channels. OpenText Decision Service can apply business rules to determine whether an asset can be used in a specific campaign, market, or publication channel. If a restriction is triggered, the decision service can block distribution or require legal approval.

Business value: Reduces compliance risk and prevents unauthorized use of licensed or expired content.

3. Automated Campaign Asset Routing

Data flow: CELUM ? OpenText Decision Service ? CELUM

When a campaign brief is created in CELUM, decision rules can route assets to the correct approval path based on campaign type, product line, geography, or audience segment. For example, a regulated product campaign may require legal and compliance review, while a standard brand campaign may only require marketing approval.

Business value: Improves workflow efficiency by eliminating unnecessary review steps and ensuring the right stakeholders are involved.

4. Region-Specific Content Distribution Decisions

Data flow: CELUM ? OpenText Decision Service

CELUM can provide asset metadata and localization details to OpenText Decision Service, which determines whether a digital asset is approved for a specific market based on language, regulatory requirements, brand guidelines, and local content policies. The decision result can then be used by CELUM to publish only the correct version to regional teams or channels.

Business value: Supports global content operations while reducing the risk of publishing non-compliant or incorrect localized assets.

5. Priority-Based Review and Escalation

Data flow: CELUM ? OpenText Decision Service ? CELUM

OpenText Decision Service can prioritize review queues for assets in CELUM based on business rules such as launch date proximity, executive campaign status, product criticality, or asset dependency. High-priority assets can be escalated automatically to senior approvers, while lower-priority items follow standard review paths.

Business value: Helps marketing teams meet launch deadlines and focus reviewer attention on the most business-critical content.

6. Automated Content Governance for Brand Standards

Data flow: CELUM ? OpenText Decision Service

CELUM can pass asset attributes, tags, and version details to OpenText Decision Service to validate whether content meets brand governance rules. For example, the service can check if the correct logo version, disclaimer, product naming convention, or approved template has been used before the asset is released.

Business value: Improves brand consistency across channels and reduces the need for manual quality checks.

7. Exception Handling for Asset Exceptions and Overrides

Data flow: CELUM ? OpenText Decision Service

When an asset fails a rule in OpenText Decision Service, CELUM can automatically create an exception workflow for business users to request an override. The decision service can then evaluate override conditions such as approval authority, risk level, or business justification before allowing the asset to proceed.

Business value: Balances governance with agility by enabling controlled exceptions without bypassing policy.

8. Automated Distribution Eligibility for Multichannel Publishing

Data flow: CELUM ? OpenText Decision Service ? CELUM

Before CELUM publishes assets to CMS, PIM, partner portals, or campaign channels, OpenText Decision Service can determine whether the asset is eligible for each destination based on channel-specific rules. For example, a product image may be approved for e-commerce but not for print, or a video may require a disclaimer for social media distribution.

Business value: Ensures assets are distributed only to approved channels, reducing rework and compliance issues.