OpenText Directory Services - Adobe Analytics Integration and Automation

Common Integration Use Cases Between OpenText Directory Services and Adobe Analytics

1. Centralized user and role provisioning for Adobe Analytics access

Data flow: OpenText Directory Services ? Adobe Analytics

Synchronize users, groups, and role assignments from OpenText Directory Services into Adobe Analytics to control access to reports, dashboards, and workspace projects. This ensures that analysts, marketers, and executives receive the correct permissions based on their directory group membership without manual account setup.

• Automates onboarding and offboarding of Adobe Analytics users
• Reduces access errors and security risk
• Supports least-privilege access by department or function

2. Single source of truth for enterprise identity across analytics teams

Data flow: Bi-directional, with OpenText Directory Services as the master identity store

Use OpenText Directory Services as the authoritative directory for Adobe Analytics user identity data, including email, display name, department, and organizational unit. Adobe Analytics can consume this identity data to keep user profiles aligned with enterprise records and simplify administration across global teams.

• Improves consistency of user records across systems
• Reduces duplicate or outdated identities
• Supports enterprise governance and audit readiness

3. Automated access revocation when employees change roles or leave

Data flow: OpenText Directory Services ? Adobe Analytics

When a user is disabled, moved to a different department, or removed from a directory group in OpenText Directory Services, the change can automatically trigger access updates in Adobe Analytics. This is especially valuable for agencies, shared service centers, and large marketing organizations where access must change quickly.

• Minimizes orphaned accounts
• Improves compliance with internal security policies
• Reduces manual cleanup for IT and analytics administrators

4. Group-based access control for regional and business-unit reporting

Data flow: OpenText Directory Services ? Adobe Analytics

Map directory groups to Adobe Analytics access roles for regional teams, brands, or business units. For example, North America marketing users can be assigned access to North America report suites, while finance analysts receive access only to approved executive dashboards.

• Supports segmented access by geography, brand, or function
• Enables scalable permission management for large enterprises
• Reduces the need for manual report sharing

5. Identity-driven governance for sensitive analytics data

Data flow: OpenText Directory Services ? Adobe Analytics

Use directory attributes such as job title, department, or security group to determine who can access sensitive Adobe Analytics data, such as customer journey reports, campaign performance by market, or executive KPI dashboards. This helps enforce governance policies without creating separate access processes for each analytics asset.

• Improves control over confidential business data
• Aligns analytics access with enterprise policy
• Supports audit and compliance requirements

6. Faster onboarding for new analysts and marketers

Data flow: OpenText Directory Services ? Adobe Analytics

When a new employee joins a marketing, digital, or analytics team, their directory account can automatically provision the correct Adobe Analytics access based on their role and team membership. This shortens time to productivity and reduces dependency on IT tickets for routine access setup.

• Accelerates user readiness on day one
• Reduces help desk workload
• Improves consistency in access assignment across regions

7. Directory-based audit support for analytics access reviews

Data flow: Adobe Analytics ? OpenText Directory Services

Export Adobe Analytics user and permission data back to OpenText Directory Services or associated governance processes to support periodic access reviews. Security and compliance teams can compare active Adobe Analytics permissions against directory status to identify excessive access, dormant users, or policy violations.

• Strengthens access certification processes
• Helps identify stale or unauthorized accounts
• Improves visibility for internal audit teams

8. Enterprise-wide identity alignment for multi-system analytics operations

Data flow: Bi-directional

In organizations where Adobe Analytics is used alongside other enterprise platforms, OpenText Directory Services can maintain the master identity and group structure while Adobe Analytics returns usage or entitlement status for operational reporting. This creates a more complete view of who has access to analytics tools and how those tools are being used across the business.

• Supports centralized identity governance
• Improves operational reporting for IT and business owners
• Helps standardize access management across the enterprise