OpenText Directory Services - Braze Integration and Automation

Common Integration Use Cases Between OpenText Directory Services and Braze

1. Centralized user and group synchronization for campaign access control

Data flow: OpenText Directory Services ? Braze

Synchronize employee, marketer, and support-team identities from OpenText Directory Services into Braze to control who can access campaign tools, customer segments, and messaging workflows. This helps enterprises enforce role-based access, reduce manual user provisioning, and ensure only approved teams can launch or edit campaigns.

Business value: Stronger governance, faster onboarding and offboarding, and reduced security risk.

2. Role-based audience management for internal campaign operations

Data flow: OpenText Directory Services ? Braze

Use directory group membership to assign Braze permissions by department, region, or function. For example, regional marketing teams can be granted access only to their local campaigns, while global admins retain oversight. This supports structured operating models across large organizations.

Business value: Better operational control, fewer permission errors, and clearer accountability.

3. Identity-driven customer profile enrichment for personalized messaging

Data flow: OpenText Directory Services ? Braze

Pass verified identity attributes such as user status, business unit, location, or account affiliation from OpenText Directory Services into Braze to enrich customer or user profiles. Braze can then use these attributes to trigger more relevant messages, such as onboarding reminders, policy updates, or account-specific offers.

Business value: More accurate segmentation and improved message relevance.

4. Automated deactivation of messaging access when users leave the organization

Data flow: OpenText Directory Services ? Braze

When a user is disabled or removed in OpenText Directory Services, automatically revoke their Braze access and related permissions. This is especially important for agencies, distributed marketing teams, and regulated industries where former employees should not retain access to customer engagement tools.

Business value: Reduced compliance exposure and lower administrative overhead.

5. Cross-system identity alignment for customer support and marketing coordination

Data flow: Bi-directional

Keep internal user identities and team assignments in OpenText Directory Services aligned with Braze user activity and campaign ownership. This allows support, marketing, and compliance teams to quickly identify who owns a campaign, who approved it, and which team should respond to customer engagement issues.

Business value: Faster issue resolution, better auditability, and improved collaboration across teams.

6. Regional or business-unit campaign governance

Data flow: OpenText Directory Services ? Braze

Use directory attributes such as region, subsidiary, or business unit to govern which users can create, approve, or publish campaigns in Braze. This is useful for multinational enterprises that need local autonomy while maintaining centralized policy control.

Business value: Scalable governance model with localized execution.

7. Secure access for temporary teams, contractors, and agencies

Data flow: OpenText Directory Services ? Braze

Provision short-term Braze access based on temporary directory groups for contractors, agencies, or project teams. Access can be automatically removed when the directory membership expires, helping organizations manage external collaborators without manual cleanup.

Business value: Faster partner onboarding and tighter access control for non-permanent users.

8. Identity-based audit and compliance reporting for engagement operations

Data flow: Braze ? OpenText Directory Services

Send Braze activity data such as campaign approvals, message launches, and user actions back to OpenText Directory Services or connected governance systems for centralized audit reporting. This supports compliance teams that need to trace actions to authenticated users and organizational roles.

Business value: Improved audit readiness, stronger compliance oversight, and better traceability.