OpenText Exstream - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText Exstream and Aviary Platform

1. Personalized Video Statements and Policy Summaries

Data flow: OpenText Exstream ? Aviary Platform

OpenText Exstream generates customer-specific statement or policy data, then passes recipient details, account context, and communication triggers to Aviary Platform to retrieve or publish the correct video asset. For example, a financial services firm can attach a personalized explainer video to a monthly statement or policy renewal notice, helping customers understand charges, coverage changes, or next steps.

Business value: Improves customer comprehension, reduces call center inquiries, and increases digital engagement with high-value communications.

2. Media Asset Insertion into Omnichannel Customer Communications

Data flow: Bi-directional

Exstream can request approved video or audio assets from Aviary based on communication type, customer segment, or campaign rules. Aviary returns the right media file, thumbnail, metadata, and publishing link for use in email, web, or mobile communications. This supports richer customer journeys such as onboarding, claims updates, billing explanations, or service notifications.

Business value: Enables consistent use of approved media across channels while reducing manual asset handling and version errors.

3. Compliance-Approved Media Library for Regulated Communications

Data flow: Aviary Platform ? OpenText Exstream

Aviary serves as the controlled repository for approved audio and video assets, including compliance metadata, expiration dates, and usage restrictions. Exstream pulls only sanctioned assets for regulated communications such as insurance disclosures, utility rate changes, or financial product notices. This ensures that customer-facing communications always use the latest approved media.

Business value: Strengthens governance, reduces compliance risk, and supports auditability for regulated customer communications.

4. Automated Multimedia Onboarding and Welcome Journeys

Data flow: OpenText Exstream ? Aviary Platform

When Exstream triggers onboarding communications for a new customer, Aviary provides a set of role-based welcome videos or audio clips tailored to product type, region, or language. For example, a utility provider can send a welcome email with a short video explaining billing cycles, payment options, and outage alerts.

Business value: Speeds customer adoption, reduces early-life service calls, and improves first-contact experience.

5. Dynamic Claims or Service Update Communications with Supporting Media

Data flow: OpenText Exstream ? Aviary Platform

Exstream can trigger communications based on claim status, service events, or case milestones and request a relevant media asset from Aviary. A claims update email or web notice can include a short video explaining the next steps, required documents, or expected timelines. In utilities, the same pattern can support outage updates or planned maintenance notices.

Business value: Reduces customer confusion, lowers inbound service volume, and improves transparency during critical events.

6. Centralized Media Governance for Multi-Channel Campaigns

Data flow: Bi-directional

Marketing or communications teams manage approved video and audio assets in Aviary, while Exstream consumes those assets to assemble personalized outbound communications. Usage feedback from Exstream, such as asset performance by segment or channel, can be returned to Aviary for reporting and content optimization. This creates a closed loop between content management and customer communication execution.

Business value: Improves content reuse, supports campaign governance, and helps teams identify which media assets drive better engagement.

7. Localized and Accessible Communications at Scale

Data flow: Aviary Platform ? OpenText Exstream

Aviary stores language-specific video and audio variants, including accessibility-friendly versions such as narrated explainers or captioned media. Exstream selects the correct asset based on customer language preference, geography, or accessibility profile and embeds it into the communication workflow. This is especially useful for multinational insurers, banks, and utilities serving diverse customer bases.

Business value: Supports inclusive communications, improves customer understanding, and reduces the cost of managing localized content manually.

8. Cross-Team Content Operations for Campaign Production

Data flow: Bi-directional

Communications teams use Exstream to define the message structure and audience rules, while media teams use Aviary to create, approve, and publish supporting video or audio assets. Integration allows both teams to work from shared metadata such as campaign ID, product line, audience segment, and approval status. Once approved, Exstream automatically assembles the final communication package with the correct media components.

Business value: Shortens production cycles, reduces handoff friction, and improves alignment between customer communications and media production teams.