OpenText Exstream - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Exstream and Frontify

1. Brand-approved communication template synchronization

Data flow: Frontify ? OpenText Exstream

Marketing and brand teams maintain approved logos, typography, color palettes, and layout standards in Frontify. These brand assets and guidelines can be pushed into OpenText Exstream to keep customer communication templates aligned with the latest brand standards. This reduces manual template updates and helps ensure statements, policies, and notices remain visually consistent across print, email, web, and mobile channels.

Business value: Faster template governance, fewer brand compliance issues, and reduced rework between marketing and CCM teams.

2. Centralized approval of customer-facing communication designs

Data flow: OpenText Exstream ? Frontify

When Exstream teams create or update customer communication templates, final design assets and approved sample outputs can be published to Frontify as reference materials. Brand managers can review and approve these assets in the same place they manage brand guidelines, creating a single source of truth for customer-facing design standards.

Business value: Improved governance, clearer approval workflows, and better visibility for brand and compliance stakeholders.

3. Automated distribution of brand assets to communication teams

Data flow: Frontify ? OpenText Exstream

Frontify can serve as the controlled repository for approved brand assets such as logos, icons, illustrations, and imagery. OpenText Exstream can retrieve the latest approved versions for use in communication templates and dynamic document generation. This ensures that customer communications always use current assets without requiring manual file handling.

Business value: Lower risk of outdated branding, less dependency on manual asset management, and improved operational efficiency.

4. Consistent multi-channel customer communication branding

Data flow: Bi-directional

Frontify defines the brand rules and asset library, while OpenText Exstream applies those standards across print, email, web, and mobile communications. Exstream can send rendered samples or channel-specific previews back to Frontify for review and documentation. This supports consistent brand execution across all customer touchpoints.

Business value: Stronger brand consistency, better customer experience, and easier auditability across channels.

5. Campaign and lifecycle communication asset alignment

Data flow: Frontify ? OpenText Exstream

For lifecycle communications such as policy renewals, billing notices, claims updates, or regulatory letters, Frontify can provide approved campaign visuals, seasonal themes, and messaging support assets. Exstream can incorporate these assets into personalized communications while preserving compliance and formatting rules.

Business value: Faster launch of coordinated campaigns, improved customer engagement, and reduced design duplication across teams.

6. Brand governance for regulated communications

Data flow: OpenText Exstream ? Frontify

In regulated industries such as financial services, insurance, and utilities, Exstream-generated communication templates and sample outputs can be stored in Frontify as governed brand references. This gives compliance, legal, and marketing teams a shared view of approved customer communications and helps maintain version control over regulated materials.

Business value: Better audit readiness, stronger governance, and fewer compliance-related production errors.

7. Template and asset version control across teams

Data flow: Bi-directional

Frontify can manage versioned brand assets and guidelines, while OpenText Exstream manages versioned communication templates and output rules. Integration can link the latest approved brand version to the corresponding Exstream template version, helping teams track which assets were used in which communication release.

Business value: Clear traceability, reduced version confusion, and faster issue resolution when updates are required.

8. Self-service enablement for communication production teams

Data flow: Frontify ? OpenText Exstream

Production teams responsible for customer communications can access approved brand assets, usage rules, and design references directly from Frontify while building or updating Exstream templates. This reduces dependency on brand teams for routine asset requests and accelerates template production.

Business value: Shorter turnaround times, fewer bottlenecks, and more efficient collaboration between brand and operations teams.