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OpenText Exstream - Microsoft Dynamics Integration and Automation

Integrate OpenText Exstream Marketing and Microsoft Dynamics Business Transaction Management apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between OpenText Exstream and Microsoft Dynamics

1. Customer Statement and Invoice Generation from Dynamics Financial Data

Data flow: Microsoft Dynamics ? OpenText Exstream

Use customer, billing, and transaction data from Microsoft Dynamics to automatically generate personalized statements, invoices, and payment notices in OpenText Exstream. This ensures accurate, branded, and compliant customer communications across print, email, and digital channels.

  • Reduces manual document creation in finance teams
  • Improves consistency of billing communications
  • Supports high-volume monthly or quarterly statement cycles

2. Policy and Contract Document Production for Sales and Service Teams

Data flow: Microsoft Dynamics ? OpenText Exstream

When a sales order, service agreement, or policy record is finalized in Microsoft Dynamics, Exstream can generate the corresponding customer-facing document package. This is especially valuable for insurance, financial services, and service-based organizations that require standardized, compliant documentation.

  • Speeds up contract and policy issuance
  • Ensures approved language and formatting are used every time
  • Improves customer onboarding turnaround time

3. Personalized Customer Correspondence Triggered by CRM Events

Data flow: Microsoft Dynamics ? OpenText Exstream

Customer service or sales events in Microsoft Dynamics, such as case resolution, renewal reminders, or account changes, can trigger Exstream to produce tailored letters, emails, or notifications. This enables timely, relevant communication based on customer status and interaction history.

  • Automates outbound communications from service workflows
  • Improves response times for customer-facing teams
  • Supports consistent messaging across channels

4. Communication History and Delivery Status Updates Back to Dynamics

Data flow: OpenText Exstream ? Microsoft Dynamics

After Exstream generates and sends a document, delivery status, communication type, and timestamp can be written back to Microsoft Dynamics. This gives sales, service, and finance teams visibility into what was sent, when it was sent, and through which channel.

  • Creates a complete customer communication record
  • Helps service agents answer customer inquiries faster
  • Supports audit and compliance reporting

5. Address and Contact Data Synchronization for Accurate Output

Data flow: Bi-directional

Synchronize customer master data between Microsoft Dynamics and OpenText Exstream to ensure statements, notices, and correspondence use the latest contact details, preferences, and delivery channels. This reduces returned mail, failed email delivery, and communication errors.

  • Improves data quality across systems
  • Reduces rework caused by outdated customer records
  • Supports channel preference management

6. Renewal and Retention Campaign Communications

Data flow: Microsoft Dynamics ? OpenText Exstream

Use renewal dates, account value, service history, or customer segmentation from Microsoft Dynamics to trigger retention letters, renewal notices, and targeted offers in Exstream. This helps organizations deliver timely communications that support revenue retention and cross-sell efforts.

  • Enables proactive customer outreach
  • Supports segmented, personalized messaging
  • Improves renewal conversion rates

7. Compliance-Driven Document Archiving and Audit Support

Data flow: OpenText Exstream ? Microsoft Dynamics

Store metadata or document references from Exstream in Microsoft Dynamics to support audit trails, regulatory reviews, and customer dispute handling. Teams can quickly confirm what communication was issued, which template was used, and which version was delivered.

  • Strengthens governance and traceability
  • Reduces time spent searching for historical documents
  • Supports regulated industry requirements

8. Service Case Follow-Up Letters and Notifications

Data flow: Microsoft Dynamics ? OpenText Exstream

When a service case is closed or escalated in Microsoft Dynamics, Exstream can generate follow-up letters, apology notices, resolution summaries, or next-step instructions. This creates a more structured and professional customer service process.

  • Improves post-case communication quality
  • Reduces manual effort for service teams
  • Enhances customer satisfaction and transparency

How to integrate and automate OpenText Exstream with Microsoft Dynamics using OneTeg?