OpenText Exstream - Papirfly Integration and Automation

Common Integration Use Cases Between OpenText Exstream and Papirfly

OpenText Exstream is typically used to generate high-volume, personalized customer communications such as statements, policies, bills, and regulatory correspondence. Papirfly is a brand management and digital asset platform used to centralize approved brand assets, templates, and marketing materials for consistent content creation across teams and regions. Together, they can help enterprises produce compliant customer communications that are also visually consistent with brand standards.

1. Brand-approved communication templates for customer documents

Data flow: Papirfly to OpenText Exstream

Marketing or brand teams can manage approved visual templates, logos, typography, and layout components in Papirfly, then pass those assets to OpenText Exstream for use in statements, policy documents, welcome packs, and notices. This ensures customer-facing communications follow the latest brand guidelines without requiring manual redesign in the CCM platform.

Business value: Reduces template drift, speeds up brand updates, and improves consistency across all customer communications.

2. Centralized approval of regulated communication assets

Data flow: Bi-directional

Compliance and brand teams can review and approve communication assets in Papirfly before they are published for use in Exstream. Once approved, Exstream can consume only the sanctioned versions for production output. If a template is updated in Exstream, the revised version can be sent back to Papirfly for governance and re-approval.

Business value: Strengthens control over regulated communications and reduces the risk of using outdated or non-compliant content.

3. Regionalized customer communication variants

Data flow: Papirfly to OpenText Exstream

Global organizations can use Papirfly to manage localized brand variants, such as country-specific logos, language versions, and regional disclaimers. OpenText Exstream can then apply these approved variants dynamically when generating statements, policy renewals, or service notices for different markets.

Business value: Supports multi-country operations while maintaining a consistent brand framework and reducing manual localization effort.

4. Campaign and service message alignment across channels

Data flow: Papirfly to OpenText Exstream

When marketing launches a new campaign or service initiative, Papirfly can provide the approved visual identity, messaging blocks, and supporting assets. Exstream can then embed those elements into transactional communications such as billing inserts, renewal letters, and email notifications so that customer service messages align with broader campaign themes.

Business value: Creates a more unified customer experience and increases the impact of enterprise-wide campaigns.

5. Automated update of communication components after brand refresh

Data flow: Papirfly to OpenText Exstream

During a rebrand or visual identity refresh, Papirfly can serve as the master source for updated brand assets. Those changes can be pushed into Exstream templates and reusable components, allowing large volumes of customer communications to be updated quickly without rebuilding each document manually.

Business value: Accelerates brand rollout, reduces template maintenance effort, and minimizes the risk of inconsistent customer communications during transition periods.

6. Shared asset library for customer correspondence and self-service content

Data flow: Bi-directional

Exstream-generated communication components such as approved disclaimers, footer blocks, and standard legal text can be stored in Papirfly as reusable brand assets. Likewise, Papirfly-managed imagery, icons, and layout elements can be made available to Exstream for use in customer correspondence. This creates a shared library of approved content across communication teams.

Business value: Improves reuse, reduces duplication of effort, and helps ensure consistent messaging across print, digital, and web channels.

7. Governance workflow for template lifecycle management

Data flow: Bi-directional

Papirfly can manage the review, approval, and version control of communication templates, while Exstream handles production execution. When a template is modified in Exstream, the updated version can be routed back to Papirfly for governance review. This supports a controlled lifecycle for customer communication assets across business, legal, and design teams.

Business value: Improves auditability, supports stronger governance, and reduces operational risk in high-volume communication environments.