OpenText Extended ECM - Business Workspaces - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Business Workspaces and Aviary Platform

OpenText Extended ECM - Business Workspaces and Aviary Platform complement each other well in organizations that manage both business records and rich media assets. OpenText Extended ECM provides governed, context-based workspaces tied to business processes, while Aviary Platform supports efficient management, collaboration, and distribution of video and audio content. Together, they can connect media production with enterprise content governance and operational workflows.

1. Project Workspace for Media Production Assets

Direction: Aviary Platform to OpenText Extended ECM - Business Workspaces

Media teams can publish approved video and audio files from Aviary into a project workspace in OpenText Extended ECM, where they are linked to the related campaign, project, or client record. This gives project managers, legal teams, and business stakeholders access to final assets, approvals, and supporting documentation in one governed workspace.

Business value: Improves visibility across production and business teams, reduces duplicate file storage, and ensures final media is retained with the associated business context.

2. Rights and Approval Documentation Linked to Media Assets

Direction: Bi-directional

When a video or audio asset is uploaded or updated in Aviary, metadata such as usage rights, talent releases, licensing terms, and approval status can be synchronized to OpenText Extended ECM. Conversely, approval documents, contracts, and compliance records stored in OpenText can be referenced back in Aviary so editors and content managers know whether an asset is cleared for use.

Business value: Reduces compliance risk, speeds up publishing decisions, and provides a single view of asset clearance status.

3. Campaign Content Package Management

Direction: OpenText Extended ECM - Business Workspaces to Aviary Platform

Marketing teams can create a campaign workspace in OpenText Extended ECM that contains briefs, schedules, stakeholder approvals, and final distribution requirements. Approved media assets can then be pushed to Aviary for editing, versioning, and publishing preparation. The workspace remains the source of truth for campaign governance while Aviary handles rich media operations.

Business value: Aligns creative production with campaign governance, shortens handoff cycles, and improves accountability across teams.

4. Customer or Case-Based Media Evidence Management

Direction: Aviary Platform to OpenText Extended ECM - Business Workspaces

Organizations that use video or audio as evidence, training material, or customer communication can store the media in Aviary and automatically attach it to a customer, service case, or investigation workspace in OpenText Extended ECM. Support agents, legal teams, or case managers can then access the media alongside notes, correspondence, and case documents.

Business value: Improves case resolution speed, centralizes evidence, and supports audit-ready recordkeeping.

5. Metadata Synchronization for Search and Discovery

Direction: Bi-directional

Key metadata fields such as project name, client, content type, language, region, publication date, and approval status can be synchronized between Aviary and OpenText Extended ECM. This allows users to search for media assets from either platform using consistent business metadata and reduces the need to manually re-enter information.

Business value: Improves findability, reduces metadata errors, and creates a more consistent information model across content and business systems.

6. Final Asset Archiving and Retention

Direction: Aviary Platform to OpenText Extended ECM - Business Workspaces

Once a media asset has been published or retired, the final version can be archived in OpenText Extended ECM with the related business records, retention rules, and legal hold policies. Aviary remains focused on active production and distribution, while OpenText manages long-term retention and governance.

Business value: Supports records management requirements, reduces clutter in production systems, and ensures long-term preservation of approved content.

7. Review and Approval Workflow for Media Publishing

Direction: OpenText Extended ECM - Business Workspaces to Aviary Platform

OpenText Extended ECM can manage formal review and approval workflows for media assets, with tasks assigned to legal, brand, compliance, or business owners. Once approved, the asset status can be sent to Aviary so the media team can proceed with editing, publishing, or distribution. Rejection comments and revision requests can also be returned to Aviary for action.

Business value: Creates a controlled approval process, reduces publishing errors, and ensures stakeholder sign-off before release.

8. Cross-Team Collaboration on Rich Media Deliverables

Direction: Bi-directional

Creative teams working in Aviary can collaborate on media versions, while business users in OpenText Extended ECM can review deliverables in the context of the related project, customer, or initiative. Comments, status updates, and version references can be exchanged so both teams stay aligned without relying on email or disconnected file shares.

Business value: Improves collaboration between creative and business teams, reduces version confusion, and accelerates delivery of media-rich business outcomes.