OpenText Extended ECM - Business Workspaces - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Business Workspaces and Frontify

1. Brand-approved content workspace for marketing campaigns

Data flow: Frontify ? OpenText Extended ECM - Business Workspaces

Marketing teams can publish approved brand assets, campaign visuals, and guideline references from Frontify into an OpenText Extended ECM business workspace tied to a specific campaign, product launch, or regional initiative. The workspace becomes the operational hub where campaign briefs, approvals, legal reviews, and execution documents are managed alongside the brand assets.

Business value: Ensures campaign teams work with the latest approved brand materials while keeping all execution records in one governed business context.

2. Controlled access to brand assets within project or case workspaces

Data flow: OpenText Extended ECM - Business Workspaces ? Frontify

When a project or case is created in OpenText Extended ECM, the workspace can link directly to the relevant Frontify brand library, style guide, or asset collection. Users working in the business workspace can access approved logos, templates, and design standards without leaving the operational process.

Business value: Reduces time spent searching for assets and lowers the risk of using outdated or non-compliant brand content.

3. Approval workflow for new brand assets and guidelines

Data flow: Bi-directional

Design teams can submit new logos, templates, or guideline updates in Frontify for review. OpenText Extended ECM can manage the formal approval process, including legal, compliance, and executive sign-off. Once approved, the final assets and guideline documents are published back to Frontify for enterprise-wide use.

Business value: Creates a governed release process for brand updates and provides a clear audit trail for approvals and version history.

4. Regional adaptation and localization management

Data flow: Bi-directional

Global brand teams can maintain master assets and guidelines in Frontify, while regional teams use OpenText Extended ECM workspaces to manage local adaptations such as translated brochures, country-specific disclaimers, and market-specific campaign materials. Approved localized versions are then synchronized back to Frontify for controlled distribution.

Business value: Supports global consistency while allowing local flexibility, reducing brand drift across markets.

5. Product launch workspace with brand compliance controls

Data flow: Frontify ? OpenText Extended ECM - Business Workspaces

For product launches, OpenText Extended ECM can create a workspace that contains launch plans, stakeholder tasks, and compliance documents. Frontify provides the approved product imagery, messaging templates, and visual identity elements that are linked into the workspace. Teams can execute launch activities using only sanctioned brand materials.

Business value: Improves launch speed and reduces rework caused by inconsistent or unapproved marketing content.

6. Audit-ready record of brand usage in regulated industries

Data flow: OpenText Extended ECM - Business Workspaces ? Frontify

In regulated sectors such as financial services, healthcare, or pharmaceuticals, OpenText Extended ECM can store evidence of brand usage approvals, campaign sign-offs, and supporting documentation. Frontify can reference these records to show which assets were approved for which business purpose and when they were released.

Business value: Strengthens compliance, simplifies audits, and helps demonstrate controlled brand governance.

7. Cross-functional collaboration between marketing, legal, and operations

Data flow: Bi-directional

Frontify serves as the central brand source for marketing and design teams, while OpenText Extended ECM provides the structured workspace for legal, procurement, and operations teams to review usage rights, licensing terms, and campaign documentation. Asset metadata, approval status, and related business records can be synchronized between both systems to keep everyone aligned.

Business value: Improves collaboration across departments and reduces delays caused by fragmented review processes.

8. Retention and governance of obsolete brand materials

Data flow: OpenText Extended ECM - Business Workspaces ? Frontify

When brand assets are retired or replaced, OpenText Extended ECM can retain the business record of the change, including approval history, replacement rationale, and effective dates. Frontify can then update the active asset library while linking to the governed archive in OpenText for historical reference.

Business value: Prevents accidental use of outdated materials and preserves a defensible record of brand changes over time.