OpenText Extended ECM - Business Workspaces - Storyteq Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Business Workspaces and Storyteq

OpenText Extended ECM - Business Workspaces is typically used to manage governed content, metadata, workflows, and business context around customers, projects, cases, and other enterprise objects. Storyteq is a marketing production platform used to create, adapt, approve, and distribute branded creative assets at scale. Together, they can connect structured business processes with creative production and approval workflows, improving speed, compliance, and consistency across marketing and operations.

1. Brand Asset Governance for Campaign Workspaces

Data flow: Storyteq to OpenText Extended ECM - Business Workspaces

Approved campaign assets from Storyteq can be automatically stored in an OpenText business workspace linked to the related campaign, product, or market launch object. This gives marketing, legal, and compliance teams a governed repository for final artwork, source files, usage rights, and approval history.

• Centralizes final approved creative alongside campaign records
• Supports auditability for regulated industries
• Reduces time spent searching across shared drives and creative tools

2. Creative Brief and Asset Request Management

Data flow: OpenText Extended ECM - Business Workspaces to Storyteq

When a business user creates a new project, product launch, or customer campaign in OpenText, the workspace can trigger a creative request in Storyteq with the relevant brief, metadata, deadlines, and stakeholder information. Storyteq teams receive a structured intake instead of email-based requests.

• Improves request quality and completeness
• Speeds up creative intake and production kickoff
• Ensures requests are tied to the correct business object

3. Approval Workflow Synchronization for Marketing Assets

Data flow: Bi-directional

Storyteq can manage creative review and approval cycles while OpenText stores the formal business approval record, supporting documents, and final sign-off evidence. Status updates from Storyteq can be synchronized back to the OpenText workspace so business teams always see the latest approval state.

• Aligns creative review with enterprise governance
• Provides a single view of approval status for all stakeholders
• Creates a defensible approval trail for compliance and audit

4. Product Launch Content Packaging

Data flow: Bi-directional

For product launches, OpenText can hold the launch workspace with product specs, legal documents, pricing approvals, and launch milestones, while Storyteq produces localized banners, emails, social assets, and print variations. Final approved assets are returned to the workspace for launch readiness tracking and downstream distribution.

• Connects launch governance with creative execution
• Supports multi-market and multi-language production
• Reduces launch delays caused by disconnected teams

5. Customer-Specific Campaign Personalization

Data flow: OpenText Extended ECM - Business Workspaces to Storyteq

Customer or account data stored in the OpenText workspace can be used to initiate personalized creative production in Storyteq for account-based marketing, partner campaigns, or regional promotions. The workspace can provide approved customer segments, product entitlements, and campaign constraints to ensure the right version is generated.

• Enables tailored creative for specific accounts or segments
• Improves consistency between customer data and campaign content
• Supports controlled personalization at enterprise scale

6. Legal and Compliance Review of Regulated Content

Data flow: Storyteq to OpenText Extended ECM - Business Workspaces

In regulated industries such as financial services, healthcare, or pharmaceuticals, Storyteq can send draft and approved creative assets to OpenText for legal review, policy validation, and retention. The workspace can store supporting claims substantiation, disclaimers, and approval evidence linked to each asset version.

• Improves control over regulated marketing content
• Maintains version history and supporting documentation
• Helps teams meet retention and audit requirements

7. Campaign Performance and Asset Traceability

Data flow: Bi-directional

OpenText can serve as the system of record for campaign governance while Storyteq provides asset production details such as version, channel, format, and localization. Linking these records allows marketing operations teams to trace which approved asset was used in which campaign, region, or channel.

• Improves traceability from business initiative to final creative output
• Supports post-campaign analysis and reuse decisions
• Helps identify approved assets for future adaptation

8. Retention and Archiving of Creative Deliverables

Data flow: Storyteq to OpenText Extended ECM - Business Workspaces

At the end of a campaign or project, Storyteq deliverables can be archived into the corresponding OpenText workspace with metadata such as campaign name, market, product, approval date, and retention category. This ensures long-term preservation of final assets and related business records.

• Supports records management and retention policies
• Preserves final deliverables for reuse and audit
• Reduces storage fragmentation across creative systems