OpenText Extended ECM - Content Server - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Content Server and Aviary Platform

1. Centralized governance for approved media assets

Data flow: Aviary Platform ? OpenText Extended ECM - Content Server

Media teams can manage working video and audio assets in Aviary, then publish final approved versions into OpenText Extended ECM - Content Server as the system of record. This gives legal, compliance, and business teams a governed repository for finalized media with retention rules, access controls, and audit trails.

Business value: Reduces the risk of using unapproved media, improves compliance, and creates a single governed archive for final assets.

2. Metadata synchronization for faster search and retrieval

Data flow: Bi-directional

Aviary?s rich media metadata such as title, project, campaign, speaker, rights status, and usage dates can be synchronized with OpenText Extended ECM - Content Server metadata fields. In return, content classifications or records attributes from OpenText can be pushed back to Aviary to keep media records aligned across systems.

Business value: Improves discoverability of media assets and reduces time spent searching across disconnected repositories.

3. Workflow-driven media review and approval

Data flow: OpenText Extended ECM - Content Server ? Aviary Platform ? OpenText Extended ECM - Content Server

OpenText can initiate formal review workflows for media assets, routing links or files to Aviary for editing, versioning, and stakeholder review. Once approved in Aviary, the final asset and approval status can be returned to OpenText for controlled publication and retention.

Business value: Streamlines review cycles, enforces approval checkpoints, and provides a clear audit trail for content governance.

4. Rights management and expiration control for licensed media

Data flow: Aviary Platform ? OpenText Extended ECM - Content Server

Aviary can store media usage details such as license terms, expiration dates, and permitted channels. That information can be transferred into OpenText Extended ECM - Content Server to trigger retention actions, alerts, or disposition workflows when rights are nearing expiration.

Business value: Helps prevent unauthorized use of licensed content and reduces legal exposure from expired media rights.

5. Publishing approved media into enterprise business processes

Data flow: Aviary Platform ? OpenText Extended ECM - Content Server

Once a video or audio asset is finalized in Aviary, it can be attached to business documents, project files, training materials, or case records in OpenText Extended ECM - Content Server. This is useful for onboarding, product launches, internal communications, and customer support documentation.

Business value: Connects rich media to broader business workflows and ensures teams use the latest approved content.

6. Records management for regulated media content

Data flow: Aviary Platform ? OpenText Extended ECM - Content Server

For regulated industries, final media assets and their associated metadata can be transferred from Aviary into OpenText Extended ECM - Content Server for formal records management. OpenText can then apply retention schedules, legal holds, and disposition policies based on business or regulatory requirements.

Business value: Supports compliance obligations and ensures media records are managed consistently with enterprise records policies.

7. Cross-functional collaboration on campaign and content production

Data flow: Bi-directional

Marketing, communications, and creative teams can collaborate in Aviary on media production while project managers and business stakeholders track related documents, approvals, and deliverables in OpenText Extended ECM - Content Server. Links between the two systems keep everyone aligned on the same campaign package, version, and status.

Business value: Improves coordination between creative and operational teams and reduces version confusion across departments.

8. Enterprise archive and long-term preservation of media masters

Data flow: Aviary Platform ? OpenText Extended ECM - Content Server

High-value master files, final cuts, and published audio assets can be archived from Aviary into OpenText Extended ECM - Content Server for long-term preservation. OpenText provides the governance, security, and lifecycle controls needed for enterprise archiving beyond the active production environment.

Business value: Protects critical media assets, reduces dependency on production systems for long-term storage, and supports enterprise archiving standards.