OpenText Extended ECM - Content Server - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Content Server and Frontify

OpenText Extended ECM - Content Server and Frontify complement each other well in enterprises that need both strong content governance and consistent brand execution. OpenText Extended ECM - Content Server acts as the controlled system of record for documents, records, and business content, while Frontify serves as the brand hub for guidelines, approved assets, and collaboration across marketing and design teams. Integrating the two platforms helps organizations reduce duplication, improve approval control, and ensure that only compliant, current brand materials are used across the business.

1. Publish approved brand assets from OpenText Extended ECM - Content Server to Frontify

Marketing or legal teams can store final approved brand assets in OpenText Extended ECM - Content Server, then automatically publish selected files and metadata to Frontify for broader brand team access.

• Data flow: OpenText Extended ECM - Content Server to Frontify
• Business value: Ensures Frontify contains only approved, governed assets while OpenText remains the controlled source of record.
• Typical use: Logos, campaign visuals, product images, and brand templates released for enterprise-wide use.

2. Sync brand guidelines and policy documents from Frontify to OpenText Extended ECM - Content Server

Frontify can be used to manage brand guidelines and creative standards, while finalized policy documents, compliance references, or governance manuals are archived in OpenText Extended ECM - Content Server for retention and records management.

• Data flow: Frontify to OpenText Extended ECM - Content Server
• Business value: Preserves authoritative brand policy documents in a governed repository with retention and audit controls.
• Typical use: Corporate brand books, visual identity standards, naming conventions, and usage policies.

3. Route brand asset approvals through OpenText workflows before release to Frontify

Creative assets can be submitted into OpenText Extended ECM - Content Server for review by legal, compliance, and brand stakeholders. Once approved, the asset is automatically published to Frontify as the official version for downstream users.

• Data flow: OpenText Extended ECM - Content Server to Frontify
• Business value: Creates a controlled approval process before assets are exposed to wider teams.
• Typical use: Campaign launch materials, regulated product imagery, and externally facing content.

4. Maintain a single governed archive of retired or superseded brand assets

When Frontify assets are replaced or deprecated, the older versions can be transferred to OpenText Extended ECM - Content Server for archival, retention, and legal hold management.

• Data flow: Frontify to OpenText Extended ECM - Content Server
• Business value: Reduces risk of outdated brand usage while keeping a compliant historical record.
• Typical use: Retired logos, expired campaign assets, and previous brand guideline versions.

5. Share approved enterprise content from OpenText Extended ECM - Content Server into Frontify for campaign execution

Business units can store approved product sheets, corporate messaging, and regulated content in OpenText Extended ECM - Content Server, then expose selected content or references in Frontify so marketing teams can build campaigns using current, approved source material.

• Data flow: OpenText Extended ECM - Content Server to Frontify
• Business value: Improves consistency between corporate messaging and brand execution across channels.
• Typical use: Product descriptions, approved claims, executive messaging, and regional campaign content.

6. Centralize metadata and classification for brand assets across both platforms

Shared metadata such as campaign name, region, product line, language, approval status, and expiration date can be synchronized between OpenText Extended ECM - Content Server and Frontify to improve search, governance, and lifecycle management.

• Data flow: Bi-directional
• Business value: Reduces manual tagging, improves discoverability, and supports consistent governance across systems.
• Typical use: Asset classification, version tracking, regional usage rights, and expiration management.

7. Support cross-functional collaboration between legal, compliance, and brand teams

Legal and compliance teams can review content in OpenText Extended ECM - Content Server, while brand teams work in Frontify on asset presentation and usage. Integration allows comments, approval status, and final asset references to stay aligned across both environments.

• Data flow: Bi-directional
• Business value: Shortens review cycles and reduces the risk of publishing non-compliant brand materials.
• Typical use: Regulated industries, global brand governance, and multi-stakeholder approval workflows.

Together, OpenText Extended ECM - Content Server and Frontify create a stronger operating model for enterprises that need both content control and brand consistency. OpenText provides governance, records management, and workflow discipline, while Frontify provides a user-friendly brand experience for creative and marketing teams. The integration helps organizations keep approved content authoritative, accessible, and ready for use across the business.