OpenText Extended ECM - Content Server - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Content Server and OpenText Core Digital Asset Management

OpenText Extended ECM - Content Server is typically used as the governed system of record for enterprise documents, records, and collaboration content, while OpenText Core Digital Asset Management is designed to manage rich media and approved digital assets for marketing, brand, and customer-facing teams. Together, they can support controlled content creation, approval, storage, reuse, and distribution across the enterprise.

1. Approved marketing assets published from DAM to governed enterprise content

Marketing teams can manage images, videos, logos, and campaign assets in OpenText Core Digital Asset Management, then publish approved final versions to OpenText Extended ECM - Content Server for long-term retention, legal hold, and enterprise governance.

• Data flow: OpenText Core Digital Asset Management to OpenText Extended ECM - Content Server
• Business value: Ensures only approved assets are retained in the corporate repository with full auditability and records control
• Typical users: Marketing operations, brand management, records management, compliance

2. Controlled reuse of enterprise documents as source content for digital assets

Product documentation, case studies, white papers, and policy-approved visuals stored in OpenText Extended ECM - Content Server can be sent to OpenText Core Digital Asset Management for repurposing into campaign-ready assets such as web graphics, social media content, and sales enablement media.

• Data flow: OpenText Extended ECM - Content Server to OpenText Core Digital Asset Management
• Business value: Reduces duplicate content creation and keeps downstream creative work aligned with approved source material
• Typical users: Content creators, product marketing, communications teams

3. Metadata synchronization for consistent asset classification and search

Key metadata such as campaign name, product line, region, language, rights status, retention category, and approval state can be synchronized between the two platforms so that assets are searchable and governed consistently across both environments.

• Data flow: Bi-directional
• Business value: Improves findability, reduces manual tagging errors, and supports consistent governance across content types
• Typical users: Information management teams, digital asset librarians, compliance teams

4. Creative approval workflow with final record retention

Creative teams can collaborate in OpenText Core Digital Asset Management during asset development, then route final approved versions to OpenText Extended ECM - Content Server where formal approval records, version history, and disposition rules are managed.

• Data flow: OpenText Core Digital Asset Management to OpenText Extended ECM - Content Server
• Business value: Separates creative iteration from governed recordkeeping while preserving a complete approval trail
• Typical users: Creative services, legal, compliance, records management

5. Rights-managed asset distribution with enterprise policy enforcement

Licensed images, videos, and third-party media stored in OpenText Core Digital Asset Management can be linked to policy documents, usage agreements, and license records in OpenText Extended ECM - Content Server to ensure teams only use assets within approved rights windows and usage terms.

• Data flow: Bi-directional
• Business value: Reduces copyright and licensing risk by connecting assets to governing contracts and policy documents
• Typical users: Legal, procurement, marketing, brand governance

6. Campaign package assembly using governed documents and rich media

Cross-functional teams can assemble campaign packages by combining approved documents from OpenText Extended ECM - Content Server with rich media from OpenText Core Digital Asset Management, creating a single coordinated content set for launch, sales, or partner distribution.

• Data flow: Bi-directional
• Business value: Speeds campaign execution and ensures all materials are aligned, current, and approved
• Typical users: Campaign managers, sales enablement, regional marketing teams

7. Retention and disposition of expired or obsolete digital assets

When digital assets in OpenText Core Digital Asset Management become obsolete, expired, or superseded, the final asset and associated governance metadata can be transferred to OpenText Extended ECM - Content Server for retention, legal review, or disposition according to corporate policy.

• Data flow: OpenText Core Digital Asset Management to OpenText Extended ECM - Content Server
• Business value: Supports defensible disposition and reduces storage and compliance risk from outdated assets
• Typical users: Records managers, compliance officers, digital asset administrators

8. Enterprise portal access to both governed documents and approved media

Business users can access governed documents from OpenText Extended ECM - Content Server and approved media from OpenText Core Digital Asset Management through a shared portal or integrated workspace, enabling a single access point for project teams, intranet users, or customer-facing content teams.

• Data flow: Bi-directional
• Business value: Improves user productivity by reducing the need to search across separate systems
• Typical users: Project teams, intranet publishers, customer experience teams