OpenText Extended ECM Platform - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM Platform and Aviary Platform

1. Centralized Rich Media Governance with Controlled Access

Data flow: Aviary Platform ? OpenText Extended ECM Platform

Media teams manage video and audio assets in Aviary, while final approved files, metadata, and governance records are synchronized into OpenText Extended ECM Platform for enterprise retention, access control, and auditability. This gives legal, compliance, and business teams a governed system of record for published media without disrupting creative workflows.

• Store approved master files and metadata in Extended ECM
• Apply retention, permissions, and audit policies consistently
• Reduce risk of unmanaged media assets across shared drives and local tools

2. Media Approval Workflow for Marketing and Communications

Data flow: Bi-directional

Marketing teams upload campaign videos, podcasts, and audio clips into Aviary for review and collaboration. Approval status, comments, and final versions are then synchronized with OpenText Extended ECM Platform to support formal business approval, recordkeeping, and downstream publishing controls. This creates a structured handoff from creative review to enterprise governance.

• Use Aviary for creative review and version collaboration
• Use Extended ECM for formal approval and record retention
• Track who approved which asset and when

3. Metadata Enrichment for Faster Search and Discovery

Data flow: Aviary Platform ? OpenText Extended ECM Platform

Aviary?s metadata-driven media organization can feed enriched asset descriptors into OpenText Extended ECM Platform, where business users can search by campaign, product, region, speaker, rights status, or publication date. This improves discoverability for sales, training, communications, and compliance teams that need to locate approved media quickly.

• Synchronize key metadata fields from Aviary to Extended ECM
• Enable enterprise search across media and related business documents
• Reduce duplicate asset creation and rework

4. Automated Publishing of Approved Media to Business Portals

Data flow: OpenText Extended ECM Platform ? Aviary Platform

When a media asset is approved in OpenText Extended ECM Platform, the integration can trigger transfer to Aviary for distribution-ready media management and publishing workflows. This is useful for organizations that require a formal approval gate before content is made available to internal portals, customer-facing sites, or partner channels.

• Release only approved assets to distribution workflows
• Prevent premature publishing of unapproved content
• Support controlled handoff from governance to media operations

5. Rights Management and Expiration Control for Licensed Media

Data flow: Bi-directional

Aviary manages rich media assets and associated usage details, while OpenText Extended ECM Platform stores contractual records, licensing terms, and expiration dates. The integration can link media assets to rights documentation so teams know when a clip can be used, where it can be distributed, and when it must be removed or renewed.

• Connect media files to license agreements and usage restrictions
• Trigger alerts before rights expire
• Support compliance for third-party and stock media

6. Cross-Functional Collaboration for Training and Enablement Content

Data flow: Bi-directional

Learning and development teams can use Aviary to manage training videos and audio modules, while OpenText Extended ECM Platform stores related course documentation, policy references, and sign-off records. This integration supports a complete content package for employee onboarding, compliance training, and product education.

• Link training media to policy and procedure documents
• Maintain version control across media and supporting materials
• Provide a single reference point for audits and internal reviews

7. Enterprise Archive for Final Media Deliverables

Data flow: Aviary Platform ? OpenText Extended ECM Platform

After media projects are completed, final deliverables, project notes, and associated metadata can be archived in OpenText Extended ECM Platform for long-term retention. Aviary remains the operational workspace for active media production, while Extended ECM becomes the authoritative archive for completed assets and related business records.

• Separate active production assets from long-term records
• Preserve final versions with full context
• Improve storage discipline and lifecycle management

8. Operational Reporting on Media Asset Lifecycle

Data flow: Bi-directional

By combining Aviary?s asset activity data with OpenText Extended ECM Platform?s governance and workflow records, organizations can report on the full lifecycle of media assets from creation to approval, publication, and archival. This helps operations, compliance, and leadership teams measure turnaround times, bottlenecks, and content reuse.

• Track asset status across creative and governance stages
• Identify delays in review, approval, or publishing
• Improve planning and resource allocation for media operations