OpenText Extended ECM Platform - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM Platform and CELUM

1. Centralized marketing asset governance with controlled business record storage

Data flow: CELUM ? OpenText Extended ECM Platform

Marketing teams create, review, and approve digital assets in CELUM, then publish final approved versions to OpenText Extended ECM Platform as governed business records. This ensures that brand-approved assets, campaign masters, and final deliverables are retained with enterprise records management, retention policies, and auditability.

• Reduces duplicate storage of final assets across teams
• Provides legal and compliance teams with a controlled record of approved content
• Supports retention, disposition, and audit requirements for regulated industries

2. Contract and rights management for digital assets

Data flow: Bi-directional

CELUM manages asset rights, usage restrictions, and approval status, while OpenText Extended ECM Platform stores related contracts, licensing agreements, and approval documentation. Integration links each asset to its governing legal documents so marketing and compliance teams can verify usage rights before publishing or reusing content.

• Connects asset usage to licensing terms and expiration dates
• Improves compliance for third-party images, video, and campaign materials
• Helps prevent unauthorized reuse of expired or restricted assets

3. Campaign content collaboration across marketing and legal teams

Data flow: Bi-directional

Creative teams work in CELUM to manage campaign assets, while legal, compliance, and brand governance teams use OpenText Extended ECM Platform to review supporting documents, comments, and approvals. Status updates and approval outcomes are synchronized so both teams have a single view of campaign readiness.

• Shortens approval cycles for high-volume campaigns
• Creates a traceable review history across departments
• Improves accountability for final sign-off decisions

4. Product content synchronization between DAM and enterprise content repositories

Data flow: CELUM ? OpenText Extended ECM Platform, and OpenText Extended ECM Platform ? CELUM

CELUM distributes approved product images, videos, and marketing collateral to downstream business processes, while OpenText Extended ECM Platform stores related product documentation, specifications, and governance records. Integration keeps product-related content aligned across both systems so teams can access the right version in the right context.

• Ensures consistent product messaging across sales, marketing, and operations
• Reduces manual re-uploading and version mismatches
• Supports faster launch readiness for new products and campaigns

5. Multichannel publishing with governed source content

Data flow: CELUM ? OpenText Extended ECM Platform ? downstream business applications

CELUM acts as the source of approved digital assets for multichannel publishing, while OpenText Extended ECM Platform provides the governed business context, such as campaign approvals, content ownership, and compliance records. This integration helps organizations publish assets to CMS, portals, and partner channels with confidence that the approved version is being used.

• Improves consistency across web, print, email, and partner channels
• Provides governance over who approved what and when
• Reduces risk of publishing outdated or unapproved content

6. Asset lifecycle management from creation to archival

Data flow: Bi-directional

CELUM manages the active lifecycle of creative assets during production, review, and distribution. Once assets are retired, OpenText Extended ECM Platform takes over long-term retention, archival, and disposition management. This creates a clear handoff between operational content management and enterprise records governance.

• Separates active collaboration from long-term retention
• Supports defensible disposal and archival policies
• Improves storage efficiency by moving inactive content to governed archives

7. Cross-functional search and discovery for campaign and business content

Data flow: Bi-directional metadata synchronization

Metadata from CELUM assets and OpenText Extended ECM Platform business documents is synchronized to enable unified search across marketing and enterprise content. Users can find campaign assets, approvals, contracts, and supporting documents without switching systems, improving productivity for marketing, procurement, legal, and sales teams.

• Speeds up content retrieval for campaign execution and audits
• Improves reuse of approved assets and supporting documents
• Reduces time spent searching across disconnected repositories