OpenText Extended ECM Platform - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM Platform and Frontify

1. Centralized Brand Asset Governance Across ECM and Brand Management

Data flow: Frontify ? OpenText Extended ECM Platform

Approved brand assets such as logos, campaign visuals, templates, and style guides are published from Frontify into OpenText Extended ECM Platform for enterprise records management, retention, and controlled distribution. This gives legal, compliance, and business teams a governed repository for final brand materials while Frontify remains the source of truth for creative and marketing collaboration.

Business value: Reduces version confusion, improves auditability, and ensures only approved assets are used across the organization.

2. Controlled Access to Brand Guidelines Within Business Processes

Data flow: Frontify ? OpenText Extended ECM Platform

Brand guidelines, campaign rules, and approved usage standards from Frontify are surfaced inside OpenText Extended ECM workflows used by procurement, sales, HR, and regional teams. For example, when a team requests a new brochure, event banner, or local market adaptation, the relevant brand rules are automatically attached to the workflow task.

Business value: Improves brand consistency and reduces rework caused by non-compliant content creation.

3. Marketing Content Approval and Archiving Workflow

Data flow: Bi-directional

Creative teams manage draft assets in Frontify, while OpenText Extended ECM handles formal approval, legal review, and final archiving. Once a campaign asset is approved in OpenText Extended ECM, the final version and metadata are pushed back to Frontify for ongoing brand team access and reuse. Drafts, comments, and approval status can also be synchronized to keep both teams aligned.

Business value: Creates a clear handoff between creative collaboration and enterprise governance, shortening approval cycles and preserving a complete content history.

4. Brand Asset Distribution to Enterprise Business Applications

Data flow: Frontify ? OpenText Extended ECM Platform ? downstream business systems

Approved brand assets stored in Frontify are routed through OpenText Extended ECM as a controlled distribution layer to other enterprise applications such as intranets, customer portals, document generation tools, and case management systems. Metadata such as campaign name, region, language, and usage rights is preserved for downstream consumption.

Business value: Ensures consistent asset delivery across channels while maintaining governance and traceability.

5. Regional Content Localization and Compliance Review

Data flow: Bi-directional

Global brand teams publish master assets and guidelines in Frontify. Regional teams then localize content through OpenText Extended ECM workflows, where translations, legal disclaimers, and market-specific adaptations are reviewed and approved before being synchronized back to Frontify as region-specific approved variants.

Business value: Supports faster localization without losing control over brand standards, legal requirements, or market-specific approvals.

6. Lifecycle Management for Campaign Assets and Brand Records

Data flow: Frontify ? OpenText Extended ECM Platform

When a campaign ends, final approved assets, usage notes, and related documentation are transferred from Frontify into OpenText Extended ECM for long-term retention, disposition management, and compliance archiving. This includes expired templates, retired logos, and campaign documentation that may be needed for legal or historical reference.

Business value: Lowers storage clutter in the brand platform and ensures retention policies are applied consistently across the enterprise.

7. Cross-Functional Request Management for Brand Materials

Data flow: OpenText Extended ECM Platform ? Frontify

Business users submit requests in OpenText Extended ECM for new brand materials such as sales decks, event kits, or product one-pagers. The request is routed to marketing teams in Frontify, where designers collaborate on the asset. Once completed, the approved deliverable is returned to OpenText Extended ECM for business use and recordkeeping.

Business value: Streamlines intake, improves visibility into request status, and reduces manual follow-up between departments.

8. Metadata Synchronization for Search and Reuse

Data flow: Bi-directional

Key metadata such as asset type, campaign, owner, approval status, expiry date, and usage rights is synchronized between Frontify and OpenText Extended ECM Platform. This enables users in either system to search for the right approved asset quickly and reuse it with confidence, while also supporting governance and reporting.

Business value: Improves discoverability, reduces duplicate asset creation, and supports better operational reporting across marketing and enterprise content teams.