OpenText File 360 - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText File 360 and Brandfolder

OpenText File 360 and Brandfolder complement each other well in enterprise content operations. OpenText File 360 provides secure, governed file sharing and collaboration for internal and external stakeholders, while Brandfolder serves as a centralized digital asset management platform for approved brand content. Together, they can streamline how creative files are reviewed, approved, distributed, and reused across teams.

1. Secure transfer of approved brand assets from OpenText File 360 to Brandfolder

Direction: OpenText File 360 to Brandfolder

Marketing or creative teams can use OpenText File 360 to exchange working files with agencies, legal reviewers, or regional stakeholders. Once assets are approved, the finalized versions can be automatically pushed into Brandfolder with the correct metadata, tags, and usage rights. This ensures only approved, current assets are published for broader reuse.

• Reduces manual upload and versioning errors
• Improves brand consistency across distributed teams
• Creates a controlled path from review to publication

2. Controlled external collaboration on creative assets using OpenText File 360 with final publishing to Brandfolder

Direction: Bi-directional

External agencies and freelancers can upload drafts, design files, and campaign variations into OpenText File 360 for secure review. Internal brand managers can comment, approve, and return feedback through the same governed workspace. After approval, final assets are transferred to Brandfolder for long-term brand distribution and self-service access by sales, product, and regional teams.

• Supports secure collaboration with outside partners
• Keeps draft content separate from approved brand assets
• Improves governance over who can access work-in-progress files

3. Automated archival of superseded assets from Brandfolder into OpenText File 360

Direction: Brandfolder to OpenText File 360

When a campaign ends or a brand refresh replaces older content, outdated assets in Brandfolder can be automatically archived into OpenText File 360 for retention and audit purposes. This helps preserve historical records while keeping Brandfolder focused on current, approved materials.

• Prevents teams from using outdated brand files
• Supports compliance and retention requirements
• Keeps the active asset library clean and relevant

4. Secure distribution of restricted brand assets to internal teams through OpenText File 360

Direction: Brandfolder to OpenText File 360

Some assets, such as unreleased product imagery, executive presentations, or embargoed campaign materials, may need tighter access control than a standard DAM library provides. These files can be stored in Brandfolder for brand management, then selectively shared through OpenText File 360 with role-based permissions and audit trails for specific internal or external recipients.

• Enables controlled access to sensitive content
• Provides auditability for regulated or confidential materials
• Supports staged release of assets by market or audience

5. Synchronization of approved sales and partner collateral between platforms

Direction: Bi-directional

Sales enablement teams often need collateral that is both brand-approved and securely shareable with partners or distributors. Brandfolder can act as the source of truth for approved collateral, while OpenText File 360 can be used to distribute selected files to external stakeholders with expiration dates, access controls, and download tracking. Updates in Brandfolder can trigger refreshed files in OpenText File 360 to keep shared materials current.

• Ensures partners receive the latest approved content
• Improves control over external file distribution
• Reduces duplicate file repositories

6. Metadata and governance alignment for regulated brand content

Direction: OpenText File 360 to Brandfolder

For industries with compliance requirements, OpenText File 360 can serve as the governed repository for source files, approvals, and audit records. Key metadata such as approval status, reviewer, expiration date, region, and usage restrictions can be passed into Brandfolder so users understand how each asset may be used. This helps prevent misuse of regulated content.

• Improves asset discoverability with governance context
• Supports compliance-driven content management
• Helps users select the correct asset for the correct market

7. Centralized campaign handoff from creative production to brand operations

Direction: OpenText File 360 to Brandfolder

Creative teams can use OpenText File 360 to exchange large production files, proofs, and stakeholder feedback during campaign development. Once the campaign is finalized, the approved deliverables can be handed off to Brandfolder with structured folders, naming conventions, and campaign metadata. Brand operations teams then gain a clean, organized library for reuse across channels.

• Speeds handoff from production to publishing
• Improves consistency in asset naming and organization
• Reduces rework caused by missing or misfiled assets

8. Audit-ready access and usage tracking for shared brand materials

Direction: Bi-directional

Organizations can combine Brandfolder?s asset management with OpenText File 360?s secure sharing and auditing to create a more complete content control process. Brandfolder can manage approved assets, while OpenText File 360 tracks who received sensitive files, when they were accessed, and whether they were downloaded or expired. This is especially useful for legal, healthcare, financial services, and other regulated environments.

• Strengthens oversight of sensitive content distribution
• Supports audit and compliance reporting
• Provides visibility into both asset lifecycle and file access