OpenText File 360 - Frontify Integration and Automation

Common Integration Use Cases Between OpenText File 360 and Frontify

OpenText File 360 and Frontify complement each other well in organizations that need both secure external file collaboration and strong brand governance. OpenText File 360 is best suited for controlled file sharing, access management, and auditability, while Frontify centralizes brand guidelines and approved creative assets for consistent brand execution. Integrating the two helps marketing, design, legal, and external agencies work from a governed source of truth without sacrificing security.

1. Secure distribution of approved brand assets to internal and external teams

Use OpenText File 360 to share finalized logos, templates, campaign files, and brand documents stored in Frontify with regional teams, agencies, and vendors. Frontify remains the system of record for brand-approved content, while File 360 provides controlled access, expiration dates, and audit trails for external distribution.

• Data flow: Frontify to OpenText File 360
• Business value: Reduces unauthorized use of brand assets and improves control over external sharing
• Typical users: Brand managers, marketing operations, agency managers

2. Controlled upload of agency-created creative files for brand review

External agencies can upload draft campaign assets, packaging concepts, or event materials into OpenText File 360 for secure review by internal stakeholders. Approved files can then be transferred into Frontify as official brand assets or reference materials once they pass brand and legal review.

• Data flow: OpenText File 360 to Frontify
• Business value: Creates a secure intake process for external creative work and speeds up approval cycles
• Typical users: Creative teams, procurement, legal, brand governance teams

3. Centralized storage of brand governance documents with secure access for stakeholders

Brand guidelines, usage policies, trademark rules, and approval workflows can be maintained in Frontify for easy reference by internal teams. OpenText File 360 can be used to distribute controlled copies to executives, legal reviewers, franchise partners, or distributors who need access but should not have unrestricted access to the full brand portal.

• Data flow: Frontify to OpenText File 360
• Business value: Ensures sensitive governance documents are shared only with authorized recipients
• Typical users: Legal, compliance, franchise operations, executive leadership

4. Regional brand adaptation workflow with secure review and approval

Local marketing teams can download master brand templates from Frontify, adapt them for local markets, and upload the localized versions to OpenText File 360 for review by central brand teams. Once approved, the final versions can be published back into Frontify as region-specific assets or templates.

• Data flow: Bi-directional
• Business value: Balances global brand consistency with local market flexibility
• Typical users: Regional marketers, brand managers, localization teams

5. Secure asset handoff between marketing operations and content production teams

Marketing operations teams can use Frontify to manage the approved source files for campaigns, while OpenText File 360 handles secure handoff of large working files, proofs, and production-ready deliverables to print vendors, video editors, or digital production partners. This reduces reliance on email and consumer file-sharing tools.

• Data flow: Frontify to OpenText File 360
• Business value: Improves production efficiency and protects sensitive campaign materials
• Typical users: Marketing operations, production teams, external vendors

6. Audit-ready distribution of regulated brand materials

For industries such as healthcare, financial services, or consumer goods, regulated brand materials such as disclaimers, product sheets, and approved claims can be managed in Frontify and distributed through OpenText File 360 with full access logging. This supports compliance reviews and helps prove that only approved content was shared externally.

• Data flow: Frontify to OpenText File 360
• Business value: Strengthens compliance and reduces risk of outdated or unapproved content being used
• Typical users: Compliance, regulatory affairs, brand governance

7. Brand portal extension for partner onboarding and asset delivery

Frontify can serve as the central brand portal for internal teams, while OpenText File 360 can be used to onboard new partners, distributors, or franchisees by securely delivering the specific files they are authorized to access. This creates a more structured partner enablement process without exposing the full brand library.

• Data flow: Frontify to OpenText File 360
• Business value: Speeds partner onboarding while maintaining least-privilege access
• Typical users: Partner marketing, channel operations, franchise support

8. Version-controlled exchange of master files and final assets

Design teams can maintain master brand files in Frontify, while OpenText File 360 is used to exchange final production files, proofs, and signed-off versions with stakeholders. This helps separate working assets from approved distributable files and reduces confusion over which version is current.

• Data flow: Bi-directional
• Business value: Improves version control and reduces rework caused by outdated files
• Typical users: Design, brand operations, legal approvers, external production partners