OpenText Identity and Access Management - Adobe Campaign Integration and Automation

Common Integration Use Cases Between OpenText Identity and Access Management and Adobe Campaign

1. Centralized SSO for Adobe Campaign Users

Data flow: OpenText Identity and Access Management ? Adobe Campaign

Use OpenText Identity and Access Management to provide single sign-on for marketers, campaign managers, and administrators accessing Adobe Campaign. This reduces password fatigue, simplifies access to campaign tools, and enforces consistent authentication policies across the marketing stack.

Business value: Faster user access, fewer help desk tickets, and stronger security control over campaign operations.

2. Role-Based Access Control for Campaign Operations

Data flow: OpenText Identity and Access Management ? Adobe Campaign

Synchronize user roles and entitlements so Adobe Campaign permissions align with enterprise identity policies. For example, content creators can build campaigns, approvers can review and authorize sends, and administrators can manage configurations without exposing unnecessary system privileges.

Business value: Better segregation of duties, reduced risk of unauthorized sends, and easier audit readiness.

3. Automated User Provisioning and Deprovisioning

Data flow: OpenText Identity and Access Management ? Adobe Campaign

Automatically create, update, or remove Adobe Campaign accounts based on employee lifecycle events in the identity system. When a user joins the marketing team, they receive the correct access immediately. When they change roles or leave the company, access is adjusted or revoked without manual intervention.

Business value: Lower administrative overhead, faster onboarding, and reduced security exposure from stale accounts.

4. Secure Access for External Agencies and Contractors

Data flow: OpenText Identity and Access Management ? Adobe Campaign

Extend controlled access to external agencies, freelancers, or regional partners who support campaign execution. OpenText Identity and Access Management can enforce time-bound access, MFA, and role restrictions so external users only see the Adobe Campaign functions and data they need.

Business value: Safer collaboration with third parties and improved governance over outsourced marketing activities.

5. Identity-Driven Approval Workflow for Campaign Launches

Data flow: Bi-directional

Use identity attributes from OpenText Identity and Access Management to route campaign approvals in Adobe Campaign. For example, high-value or regulated campaigns can require approval from specific roles such as compliance, legal, or regional marketing leads before execution.

Business value: Stronger control over outbound communications, fewer compliance errors, and clearer accountability.

6. Audit Trail and Access Reporting for Compliance

Data flow: Adobe Campaign ? OpenText Identity and Access Management

Send Adobe Campaign activity logs, login events, and privileged actions to the identity platform for centralized monitoring and audit reporting. Security teams can correlate who accessed the system, what actions were taken, and whether access matched policy.

Business value: Improved visibility for audits, faster investigation of suspicious activity, and stronger regulatory compliance.

7. Segmented Access for Regional Marketing Teams

Data flow: OpenText Identity and Access Management ? Adobe Campaign

Use identity attributes such as region, business unit, or brand affiliation to control which campaigns, audiences, and assets users can access in Adobe Campaign. This is especially useful for global organizations managing multiple brands or country-specific regulations.

Business value: Reduced risk of cross-region data exposure, better local autonomy, and simpler governance across distributed teams.