OpenText Identity and Access Management - Braze Integration and Automation

Common Integration Use Cases Between OpenText Identity and Access Management and Braze

OpenText Identity and Access Management and Braze complement each other by combining secure identity governance with customer engagement execution. OpenText Identity and Access Management controls who can access systems and data, while Braze uses that data and user context to deliver timely, personalized communications. Integrating the two helps enterprises protect customer data, streamline marketer access, and support compliant, role-based campaign operations.

1. Role-based marketer access to Braze workspaces and campaigns

OpenText Identity and Access Management can provision and govern access to Braze based on employee role, department, or region. Marketing managers, campaign specialists, analysts, and agency users can be assigned only the permissions they need, reducing the risk of unauthorized campaign edits or data exposure.

• Data flow: OpenText Identity and Access Management to Braze
• Business value: Stronger security, faster onboarding and offboarding, and reduced access administration effort
• Example: When a new regional marketer joins, their Braze access is automatically assigned with the correct workspace, campaign, and reporting permissions

2. Single sign-on for marketing and customer engagement teams

OpenText Identity and Access Management can provide single sign-on for Braze users, allowing employees to access the platform through a centralized identity provider. This simplifies login management and improves user experience while maintaining enterprise authentication standards.

• Data flow: OpenText Identity and Access Management to Braze
• Business value: Fewer password issues, lower help desk volume, and consistent authentication policy enforcement
• Example: A global marketing team logs into Braze using corporate credentials and multi-factor authentication without separate account management

3. Automated deprovisioning when employees leave or change roles

When an employee changes teams or leaves the organization, OpenText Identity and Access Management can automatically revoke or adjust Braze access. This prevents former staff or contractors from retaining access to customer segments, campaign templates, or analytics dashboards.

• Data flow: OpenText Identity and Access Management to Braze
• Business value: Reduced security risk, improved audit readiness, and lower manual cleanup effort
• Example: A contractor?s Braze account is disabled immediately after contract end, eliminating the need for manual intervention by marketing operations

4. Controlled access to customer data used for segmentation and personalization

OpenText Identity and Access Management can enforce access controls around the customer data sources that feed Braze, ensuring only approved users can view or export sensitive attributes used in segmentation. This is especially important when Braze is connected to CRM, analytics, or data warehouse systems.

• Data flow: OpenText Identity and Access Management to Braze and connected data sources
• Business value: Better privacy protection, reduced compliance risk, and tighter control over sensitive customer information
• Example: Only authorized analysts can access segments containing health, financial, or loyalty data used to trigger Braze campaigns

5. Secure approval workflow for high-risk campaigns

OpenText Identity and Access Management can support approval-based access for users who need elevated permissions in Braze, such as sending campaigns to large audiences or using sensitive customer segments. This creates a controlled workflow for campaign governance.

• Data flow: Bi-directional
• Business value: Better campaign oversight, reduced risk of accidental sends, and stronger governance for regulated industries
• Example: A user requests temporary permission to launch a promotional campaign, and access is granted only after manager approval and then automatically removed after the campaign window closes

6. Identity-driven audience suppression for compliance and consent management

OpenText Identity and Access Management can help maintain trusted identity records that Braze uses to suppress messaging for users who should not be contacted, such as employees, test accounts, or customers with restricted communication status. This supports compliance and prevents misdirected outreach.

• Data flow: OpenText Identity and Access Management to Braze
• Business value: Lower compliance risk, fewer accidental sends, and cleaner audience targeting
• Example: Accounts flagged as internal users are excluded from all Braze campaigns to avoid sending customer promotions to employees

7. Audit and access reporting for marketing operations and security teams

OpenText Identity and Access Management can provide centralized audit trails for Braze access events, including logins, role changes, and privilege escalations. Security, compliance, and marketing operations teams can use these records to investigate incidents and demonstrate control effectiveness.

• Data flow: Braze to OpenText Identity and Access Management
• Business value: Improved auditability, faster incident response, and stronger compliance reporting
• Example: During a quarterly review, the security team verifies who accessed Braze campaign tools and when elevated permissions were used

Together, OpenText Identity and Access Management and Braze enable secure, governed customer engagement operations. The integration helps enterprises protect sensitive data, simplify user administration, and give marketing teams the access they need to execute personalized campaigns efficiently.