OpenText Identity and Access Management - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Identity and Access Management and CELUM

OpenText Identity and Access Management and CELUM complement each other well in enterprise environments where secure access, controlled collaboration, and governed digital asset distribution are required. OpenText Identity and Access Management provides centralized authentication, single sign-on, and role-based access control, while CELUM manages digital assets, approvals, rights, and multichannel publishing. Together, they help organizations protect brand content, simplify user administration, and improve cross-team productivity.

1. Single Sign-On for Marketing, Creative, and External Users

Data flow: OpenText Identity and Access Management ? CELUM

Use OpenText Identity and Access Management as the identity provider for CELUM to enable single sign-on for internal teams and approved external collaborators. Marketing, agencies, and regional teams can access CELUM with one enterprise login instead of separate credentials.

• Reduces password fatigue and help desk tickets
• Speeds up access for campaign teams and agencies
• Improves security through centralized authentication policies

2. Role-Based Access Control for Asset Libraries and Workspaces

Data flow: OpenText Identity and Access Management ? CELUM

Synchronize user roles and group memberships from OpenText Identity and Access Management into CELUM to control who can view, edit, approve, or publish specific asset collections. For example, brand managers can approve final assets, while local market teams can only download approved versions.

• Enforces least-privilege access to sensitive brand materials
• Supports regional and departmental segregation of content
• Reduces manual permission administration in CELUM

3. Secure Onboarding and Offboarding of Content Contributors

Data flow: Bi-directional, with OpenText Identity and Access Management as the system of record for identities

Automate user provisioning and deprovisioning in CELUM based on identity lifecycle events in OpenText Identity and Access Management. When a new employee, contractor, or agency user is added, access to the correct CELUM workspaces is created automatically. When access is revoked, CELUM permissions are removed immediately.

• Shortens onboarding time for new campaign contributors
• Prevents orphaned accounts and unauthorized access
• Supports compliance with internal security policies

4. Approval Workflow Access Based on Identity Attributes

Data flow: OpenText Identity and Access Management ? CELUM

Use identity attributes such as department, region, job function, or business unit to determine approval routing in CELUM. For example, assets for a global product launch can be routed to regional approvers only if their identity profile matches the target market.

• Improves approval accuracy and accountability
• Speeds up review cycles by routing to the right stakeholders
• Supports governance for regulated or market-specific content

5. Controlled Access to Rights-Managed and Restricted Assets

Data flow: OpenText Identity and Access Management ? CELUM

Integrate identity controls with CELUM rights management so that only authorized users can access assets with licensing restrictions, embargo dates, or usage limitations. This is especially useful for third-party photography, video, and co-branded content.

• Reduces risk of rights violations and brand misuse
• Ensures only approved users can download restricted files
• Supports auditability for compliance and legal review

6. External Agency Collaboration with Time-Bound Access

Data flow: OpenText Identity and Access Management ? CELUM

Grant agencies and freelancers access to specific CELUM projects through federated identity or managed external accounts in OpenText Identity and Access Management. Access can be limited by time, project, and workspace, ensuring external partners only see the assets relevant to their assignment.

• Enables secure collaboration without creating broad access
• Supports temporary access for campaign production cycles
• Reduces administrative overhead for external user management

7. Audit and Access Reporting for Asset Governance

Data flow: CELUM ? OpenText Identity and Access Management, with reporting across both systems

Combine CELUM activity logs with identity and access records from OpenText Identity and Access Management to produce audit reports showing who accessed, approved, or downloaded specific assets. This helps security, legal, and marketing operations teams verify compliance and investigate incidents.

• Improves visibility into asset usage and user activity
• Supports internal audits and regulatory reviews
• Helps identify overexposed content or excessive permissions

These integrations create a secure and efficient operating model for content-heavy organizations, allowing CELUM to manage the asset lifecycle while OpenText Identity and Access Management governs who can access and act on that content.