OpenText Information Archive - Adobe Marketo Integration and Automation

Common Integration Use Cases Between OpenText Information Archive and Adobe Marketo

OpenText Information Archive and Adobe Marketo complement each other by connecting long-term compliant data retention with marketing automation and lead engagement. The integration helps organizations preserve marketing records for audit and legal purposes, reduce risk, and improve collaboration between marketing, compliance, and IT teams.

1. Archive Marketo Campaign and Email Records for Regulatory Retention

Data flow: Adobe Marketo to OpenText Information Archive

Automatically archive campaign assets, email sends, audience lists, and engagement records from Marketo into OpenText Information Archive to meet retention and audit requirements. This is especially useful for regulated industries that must retain proof of communications, consent-related activity, and campaign history for a defined period.

• Preserves historical campaign evidence without keeping all data active in Marketo
• Supports legal hold, retention schedules, and defensible disposition
• Reduces storage and performance burden in the marketing platform

2. Preserve Lead Engagement History Before Marketo Data Cleanup

Data flow: Adobe Marketo to OpenText Information Archive

Before deleting inactive leads, duplicate records, or stale engagement data from Marketo, move the relevant history into OpenText Information Archive. Marketing teams can keep Marketo lean while compliance and legal teams retain access to historical interactions for audits, disputes, or reporting.

• Enables safe cleanup of inactive or low-value records in Marketo
• Maintains a searchable archive of lead activity and campaign touchpoints
• Supports retention policies tied to customer lifecycle or consent rules

3. Retain Consent and Preference Change Records for Privacy Compliance

Data flow: Adobe Marketo to OpenText Information Archive

Archive opt-in, opt-out, unsubscribe, and preference change events from Marketo to create a durable compliance record. This helps organizations demonstrate how and when marketing permissions were captured or changed, which is critical for privacy regulations and internal governance.

• Provides evidence for consent management and communication preferences
• Supports privacy audits and regulatory inquiries
• Reduces risk of relying only on active system data for compliance proof

4. Support Legacy Marketing System Decommissioning with Archived Access

Data flow: Legacy marketing data into OpenText Information Archive, then accessed by marketing or compliance users as needed

When migrating from older marketing tools to Adobe Marketo, archive historical campaign, lead, and communication records in OpenText Information Archive instead of keeping the legacy system online. This allows the organization to retire outdated platforms while preserving access to historical data for business and compliance needs.

• Reduces infrastructure and licensing costs from legacy systems
• Preserves historical marketing records during and after migration
• Allows Marketo to focus on current campaigns and active leads

5. Archive Marketing Performance Reports and Approval Records

Data flow: Adobe Marketo to OpenText Information Archive

Store final versions of campaign performance reports, approval workflows, and content sign-off records from Marketo in OpenText Information Archive. This creates a controlled record of what was approved, when it was launched, and how it performed, which is valuable for governance and post-campaign review.

• Improves traceability of campaign approvals and published content
• Supports internal audit and marketing governance processes
• Keeps operational reporting history available without cluttering Marketo

6. Provide Archived Customer Journey Data to Sales and Compliance Teams

Data flow: OpenText Information Archive to Adobe Marketo or shared access through integrated workflows

When sales or compliance teams need historical engagement context, archived Marketo data can be surfaced through controlled access or linked back into operational workflows. This helps teams understand prior interactions, campaign exposure, and response history without depending on live marketing records alone.

• Improves visibility into long-term customer engagement history
• Supports sales follow-up and compliance review processes
• Reduces manual searches across disconnected systems

7. Retain Marketing Data for Legal Discovery and Audit Requests

Data flow: Adobe Marketo to OpenText Information Archive

When legal or audit teams request historical marketing communications, OpenText Information Archive can provide controlled retrieval of Marketo records such as emails, audience segments, and engagement logs. This avoids disruption to marketing operations while ensuring records are available for discovery and compliance review.

• Enables fast response to legal and audit requests
• Maintains chain of custody and retention controls
• Minimizes the need to search live marketing systems under time pressure

Overall, integrating Adobe Marketo with OpenText Information Archive helps organizations balance marketing agility with compliance, retention, and cost control. Marketo remains the system for active engagement, while OpenText Information Archive serves as the trusted long-term record repository.