OpenText Information Archive - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText Information Archive and Brandfolder

1. Archive approved brand assets for long-term retention and auditability

Flow: Brandfolder to OpenText Information Archive

When marketing teams finalize logos, campaign visuals, packaging artwork, or regulated product imagery in Brandfolder, the approved versions can be automatically archived in OpenText Information Archive with retention rules and metadata. This creates a defensible record of what was published, when it was approved, and which version was active.

Business value: Supports legal hold, brand governance, and regulatory evidence without keeping obsolete files active in the DAM.

2. Preserve retired brand content while keeping Brandfolder focused on current assets

Flow: Brandfolder to OpenText Information Archive

Expired campaigns, discontinued product visuals, and outdated brand templates can be moved from Brandfolder into OpenText Information Archive once they are no longer needed for day-to-day use. Users retain access to archived content through controlled retrieval processes, while Brandfolder remains clean and easy to navigate.

Business value: Reduces clutter in the DAM, improves search relevance, and lowers storage and governance overhead.

3. Restore archived assets back into Brandfolder for reuse or legal review

Flow: OpenText Information Archive to Brandfolder

When teams need a historical asset for a rebrand, product relaunch, or legal review, the archived file and its metadata can be restored from OpenText Information Archive into Brandfolder. This allows marketing, product, and legal teams to quickly access prior approved versions without searching legacy repositories.

Business value: Speeds up reuse of approved content and reduces time spent locating historical files across disconnected systems.

4. Retain compliance records for regulated marketing materials

Flow: Brandfolder to OpenText Information Archive

For industries such as healthcare, financial services, and consumer goods, regulated marketing materials often require proof of approval, publication, and retention. Brandfolder can pass final asset versions, approval metadata, and related documentation to OpenText Information Archive for compliant retention and disposition.

Business value: Helps meet audit and regulatory requirements while maintaining a clear chain of custody for published content.

5. Archive source files and derivative renditions from creative production workflows

Flow: Bi-directional, primarily Brandfolder to OpenText Information Archive

Creative teams often manage source files, final exports, thumbnails, and localized renditions. Brandfolder can remain the working system for active assets, while OpenText Information Archive stores source files and final renditions for long-term preservation. Metadata such as campaign name, product line, region, and approval status can be synchronized to support retrieval.

Business value: Preserves the full asset history needed for compliance, reuse, and future production without overloading the DAM.

6. Support legal hold and eDiscovery for brand-related content

Flow: Brandfolder to OpenText Information Archive

If a dispute, investigation, or litigation involves brand assets, OpenText Information Archive can retain relevant Brandfolder content under legal hold. This includes campaign images, product claims, packaging artwork, and related approval records. The archive ensures content cannot be altered or deleted until the hold is released.

Business value: Reduces legal risk and provides a controlled, searchable repository for evidence preservation.

7. Maintain a governed lifecycle for brand assets across creation, use, and retirement

Flow: Bi-directional

Brandfolder can manage active brand assets during creation and distribution, while OpenText Information Archive handles long-term retention, disposition, and compliance. Workflow rules can move assets from Brandfolder to the archive when they reach end of life, and retrieve them when needed for reuse or audit. Metadata synchronization ensures both systems reflect asset status, ownership, and retention policy.

Business value: Creates a clear lifecycle model for brand content, improving governance and reducing manual file management.