OpenText Information Archive - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Information Archive and CELUM

1. Long-Term Preservation of Approved Brand Assets

Data flow: CELUM ? OpenText Information Archive

When marketing teams finalize brand assets such as campaign visuals, product images, videos, and approved templates in CELUM, the completed versions can be automatically transferred to OpenText Information Archive for compliant long-term retention. This ensures that the organization preserves the final approved asset, associated metadata, usage rights, and approval history after the active campaign lifecycle ends.

Business value: Reduces storage and governance burden in CELUM, supports legal and regulatory retention requirements, and provides a defensible archive of brand-approved content for future audits or reuse.

2. Retention of Expired or Superseded Creative Versions

Data flow: CELUM ? OpenText Information Archive

As creative teams iterate on assets, older versions, rejected drafts, and superseded files can be moved from CELUM into OpenText Information Archive based on retention rules. CELUM remains focused on active collaboration, while OpenText preserves historical versions for traceability, dispute resolution, and compliance.

Business value: Keeps CELUM clean and efficient, lowers operational storage costs, and ensures the organization can reconstruct the full content lifecycle if needed.

3. Archiving Rights and Usage Documentation for Digital Assets

Data flow: CELUM ? OpenText Information Archive

CELUM often manages rights information, licensing terms, model releases, and usage restrictions tied to digital assets. These supporting documents can be archived in OpenText Information Archive alongside the related asset record to preserve proof of usage rights and expiration dates for legal and brand governance teams.

Business value: Helps prevent unauthorized asset use, supports compliance reviews, and gives legal teams a reliable source of truth for rights verification over time.

4. Controlled Access to Archived Assets for Audit and Reuse

Data flow: OpenText Information Archive ? CELUM

Archived assets or historical campaign materials stored in OpenText Information Archive can be surfaced back into CELUM as reference records or linked previews when teams need to reuse approved content. This is especially useful for regional marketing teams looking for previously approved assets without restoring full working copies into active collaboration spaces.

Business value: Improves content reuse, reduces duplicate production work, and gives marketing teams access to trusted historical assets without compromising archive integrity.

5. Archiving Campaign Closeout Packages

Data flow: CELUM ? OpenText Information Archive

At the end of a campaign, CELUM can send a complete closeout package to OpenText Information Archive containing final assets, approval records, distribution references, and related campaign documentation. This creates a permanent record of what was published, when it was approved, and which versions were used across channels.

Business value: Supports post-campaign analysis, audit readiness, and regulatory retention while allowing CELUM to focus on active campaign execution.

6. Preservation of Brand Governance Evidence

Data flow: CELUM ? OpenText Information Archive

Brand governance artifacts such as approval workflows, reviewer comments, exception approvals, and policy acknowledgments can be archived from CELUM into OpenText Information Archive. This is valuable for organizations that must demonstrate how brand decisions were made and who approved specific content.

Business value: Strengthens governance, provides evidence for internal audits, and reduces risk in regulated industries where content approval traceability matters.

7. Legacy DAM or Content Repository Decommissioning

Data flow: Legacy system ? OpenText Information Archive, then CELUM for active assets

When an organization migrates from a legacy digital asset repository or content management platform, historical assets and records can be preserved in OpenText Information Archive while current marketing assets are managed in CELUM. Integration can route active, reusable content into CELUM and send inactive historical content to the archive.

Business value: Enables legacy system retirement, reduces maintenance costs, and ensures business users retain access to historical content without keeping outdated platforms online.

8. Synchronizing Asset Metadata for Governance and Discovery

Data flow: Bi-directional

Key metadata such as asset title, campaign name, product association, retention class, rights expiry, and approval status can be synchronized between CELUM and OpenText Information Archive. CELUM manages active content collaboration, while OpenText stores the authoritative retention and compliance metadata needed for archive governance.

Business value: Improves searchability, ensures consistent governance across systems, and allows records and marketing teams to work from aligned metadata without manual re-entry.