OpenText Information Archive - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between OpenText Information Archive and OpenText Core Digital Asset Management

1. Long-Term Preservation of Approved Brand and Marketing Assets

Data flow: OpenText Core Digital Asset Management ? OpenText Information Archive

When marketing teams finalize high-value assets such as campaign images, product videos, logos, and brand templates, those approved versions can be automatically archived for long-term retention. This ensures the organization retains a compliant record of the exact asset version that was published, while the active DAM remains focused on current working content.

Business value: Reduces storage costs in the DAM, supports auditability, and preserves approved creative assets for future reuse, legal review, and brand governance.

2. Retention of Rights-Managed and Licensed Media Evidence

Data flow: OpenText Core Digital Asset Management ? OpenText Information Archive

Organizations often manage assets with usage restrictions, expiration dates, and licensing terms. Integration can archive license agreements, usage approvals, expiration notices, and associated asset renditions together so legal and marketing teams can prove compliance with usage rights over time.

Business value: Lowers copyright and licensing risk, simplifies rights audits, and provides a defensible record of asset usage approvals.

3. Decommissioning Legacy Creative Repositories While Preserving Access

Data flow: Legacy content migrated into OpenText Information Archive, with selected active assets surfaced in OpenText Core Digital Asset Management

During DAM modernization, older creative repositories or file shares can be retired by moving inactive or historical assets into OpenText Information Archive. Frequently used or current assets can remain in OpenText Core Digital Asset Management, while archived content stays searchable for legal, brand, and historical reference.

Business value: Enables system retirement, reduces infrastructure and support costs, and preserves access to historical media without keeping obsolete repositories online.

4. Archiving Campaign Evidence and Final Deliverables for Compliance

Data flow: OpenText Core Digital Asset Management ? OpenText Information Archive

Marketing operations can archive final campaign packages, including creative files, approval records, published variants, and distribution evidence. This is especially useful for regulated industries that must retain proof of what was approved and released to market.

Business value: Supports regulatory audits, shortens response time for compliance requests, and creates a complete record of campaign execution.

5. Controlled Retrieval of Historical Assets for Reuse

Data flow: OpenText Information Archive ? OpenText Core Digital Asset Management

Archived assets that are still relevant, such as seasonal campaign visuals, product photography, or retired brand elements, can be restored or copied back into the DAM when needed for reuse. This avoids recreating content from scratch and gives creative teams access to approved historical materials.

Business value: Improves content reuse, reduces production costs, and accelerates campaign turnaround by making approved historical assets available on demand.

6. Preservation of Asset Metadata, Approvals, and Audit Trails

Data flow: Bi-directional

Asset metadata from OpenText Core Digital Asset Management, such as creator, version, usage rights, approval status, and campaign association, can be archived alongside the asset itself in OpenText Information Archive. If needed, archived records can also be referenced back from the DAM to show provenance and approval history.

Business value: Creates a single trusted record of asset lineage, improves governance, and helps teams answer audit and legal inquiries quickly.

7. Retention of Expired or Inactive Assets for Legal Hold and Discovery

Data flow: OpenText Core Digital Asset Management ? OpenText Information Archive

When assets are no longer active in campaigns, they can be moved to archive while retaining retention policies and legal hold controls. This is useful when a brand asset, advertisement, or product image may be needed later for litigation, investigation, or regulatory review.

Business value: Reduces risk of premature deletion, supports eDiscovery and legal hold requirements, and ensures retention policies are enforced consistently.

8. Centralized Access to Archived Media for Non-Creative Stakeholders

Data flow: OpenText Information Archive ? OpenText Core Digital Asset Management

Business users in legal, compliance, procurement, and product management may need occasional access to archived media without working directly in the archive system. Selected archived assets can be exposed through the DAM interface for easier browsing, preview, and controlled retrieval.

Business value: Improves self-service access, reduces dependency on IT or records teams, and makes archived content easier to find and use across departments.