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Data flow: OpenText Internet of Things Platform to Frontify
When IoT-enabled products generate new performance data, device imagery, or feature updates, OpenText Internet of Things Platform can trigger the creation or update of approved marketing assets in Frontify. Product, marketing, and design teams can use Frontify to store the latest brochures, launch kits, and digital banners tied to the newest device capabilities. This helps ensure that customer-facing materials always reflect current product functionality and approved brand standards.
Business value: Faster product launches, fewer versioning errors, and consistent brand execution across channels.
Data flow: OpenText Internet of Things Platform to Frontify
Operational metrics from connected devices, such as uptime, energy usage, or service alerts, can be summarized and shared with internal communications or marketing teams through Frontify. For example, a manufacturing company can publish approved visual dashboards or status summaries in Frontify for use in executive updates, customer communications, or partner briefings. This gives non-technical teams access to validated operational information without relying on raw IoT systems.
Business value: Better cross-functional visibility, faster communication preparation, and improved alignment between operations and brand messaging.
Data flow: Bi-directional
OpenText Internet of Things Platform can provide device and service data that informs technical documentation, while Frontify manages the approved templates, diagrams, icons, and brand assets used in those documents. When device specifications, maintenance procedures, or service instructions change, updates can be routed from the IoT platform to Frontify so that documentation owners can refresh the correct assets and publish only approved versions. This is especially useful for field service manuals, customer onboarding guides, and support collateral.
Business value: Reduced documentation drift, stronger governance, and more reliable customer and technician materials.
Data flow: OpenText Internet of Things Platform to Frontify
IoT data such as asset performance, environmental readings, or fleet utilization can be transformed into branded dashboard components and visual standards stored in Frontify. Design teams can define approved chart styles, color palettes, icon sets, and layout templates in Frontify, while OpenText Internet of Things Platform supplies the live data. This enables consistent, on-brand customer portals, executive dashboards, and partner reports built from operational data.
Business value: Professional customer reporting, faster dashboard development, and consistent visual identity across digital experiences.
Data flow: OpenText Internet of Things Platform to Frontify
As connected devices move through lifecycle stages such as deployment, maintenance, firmware update, or retirement, OpenText Internet of Things Platform can notify Frontify to update associated brand and product assets. For example, a utility company can retire outdated device imagery, update service icons, or replace product descriptions in Frontify when a new sensor model is rolled out. This keeps marketing, sales, and support materials aligned with the current installed base.
Business value: Lower risk of outdated content, better lifecycle management, and improved accuracy across customer-facing materials.
Data flow: OpenText Internet of Things Platform to Frontify
When IoT analytics identify notable events such as energy savings milestones, equipment reliability improvements, or logistics efficiency gains, those insights can be sent to Frontify as draft content for campaign development. Marketing teams can then review, annotate, and approve the supporting visuals and messaging within Frontify before publishing. This creates a controlled workflow for turning operational data into compliant external communications.
Business value: Faster campaign creation, stronger governance, and better use of operational data in marketing.
Data flow: Frontify to OpenText Internet of Things Platform
Frontify can serve as the source of approved brand assets, service templates, and visual instructions for teams managing connected devices in the field. OpenText Internet of Things Platform can reference these assets when generating service notifications, technician alerts, or customer-facing maintenance messages. This ensures that all communications tied to IoT operations use the correct logos, terminology, and visual standards across regions and business units.
Business value: Consistent service communications, reduced local rework, and stronger brand control in distributed operations.
Data flow: Bi-directional
Product, engineering, marketing, and design teams can collaborate by using OpenText Internet of Things Platform for device insights and Frontify for managing the associated innovation assets. IoT performance data can inform case studies, solution briefs, and sales enablement materials, while Frontify provides the approved templates and asset library for those deliverables. This is particularly valuable for manufacturing, utilities, and logistics organizations launching new connected services.
Business value: Better collaboration across technical and commercial teams, faster creation of enablement content, and more credible go-to-market materials.