OpenText Lens - Data Visibility - Adobe Campaign Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and Adobe Campaign

1. Consent and preference data cleanup before campaign activation

Data flow: OpenText Lens - Data Visibility ? Adobe Campaign

OpenText Lens can scan shared drives, archives, and content repositories to identify customer records, opt-out forms, consent documents, and outdated contact files. Marketing operations teams can use these findings to remove obsolete or conflicting records before loading audiences into Adobe Campaign. This reduces the risk of sending campaigns to contacts with expired consent, duplicate profiles, or incomplete preference data.

• Improves compliance with privacy and marketing consent requirements
• Reduces bounce rates and duplicate sends
• Supports cleaner audience segmentation in Adobe Campaign

2. Identification of redundant customer content for audience rationalization

Data flow: OpenText Lens - Data Visibility ? Adobe Campaign

OpenText Lens can detect duplicate, redundant, or outdated customer-related documents across repositories such as file shares, ECM systems, and email archives. The marketing team can use this insight to rationalize source files used for campaign lists, suppress stale contacts, and avoid using outdated customer attributes in Adobe Campaign. This is especially useful during list consolidation or CRM cleanup initiatives.

• Improves audience accuracy
• Reduces manual list cleansing effort
• Helps standardize campaign source data

3. Sensitive data discovery before importing files into campaign workflows

Data flow: OpenText Lens - Data Visibility ? Adobe Campaign

Before marketing teams import spreadsheets, PDFs, or exported customer files into Adobe Campaign, OpenText Lens can classify content and flag sensitive information such as national IDs, financial details, or health-related data. This allows data governance and marketing operations teams to block inappropriate fields from being used in campaigns or to route them for review. It helps prevent accidental exposure of regulated data in campaign execution environments.

• Reduces privacy and security risk
• Supports data minimization practices
• Creates a review checkpoint before campaign ingestion

4. Migration readiness assessment for legacy marketing content

Data flow: OpenText Lens - Data Visibility ? Adobe Campaign

When migrating legacy marketing repositories into Adobe Campaign, OpenText Lens can inventory all unstructured content tied to campaigns, including creative briefs, customer lists, approval documents, and historical exports. Teams can identify what should be migrated, archived, or deleted before loading data into Adobe Campaign. This shortens migration timelines and reduces the volume of unnecessary content moved into the new environment.

• Supports campaign platform modernization
• Reduces migration scope and cost
• Improves data quality before cutover

5. Retention and deletion support for campaign-related content

Data flow: Adobe Campaign ? OpenText Lens - Data Visibility

Adobe Campaign generates campaign assets, logs, exports, and supporting documents that may need to be retained or deleted according to corporate policy. By feeding repository and content metadata into OpenText Lens, records management teams can identify campaign-related content that has exceeded retention periods or contains obsolete customer information. This supports defensible deletion and audit-ready retention management.

• Helps enforce retention schedules
• Reduces storage of outdated campaign artifacts
• Improves auditability for compliance teams

6. Campaign risk review for regulated industries

Data flow: Bi-directional

OpenText Lens can identify regulated or high-risk content in source repositories, while Adobe Campaign can provide campaign audience and asset usage details. Together, they enable compliance teams to review whether a planned campaign is using sensitive source material, restricted customer segments, or outdated documents. This is valuable in industries such as financial services, healthcare, and insurance where campaign approvals often require evidence of data governance.

• Supports pre-campaign compliance checks
• Improves collaboration between marketing, legal, and governance teams
• Reduces the chance of non-compliant outreach

7. Customer data remediation after acquisition or merger

Data flow: OpenText Lens - Data Visibility ? Adobe Campaign

During mergers or acquisitions, OpenText Lens can scan inherited repositories to locate customer files, marketing lists, and campaign-related documents across multiple business units. The integration helps teams identify duplicates, obsolete contacts, and sensitive records before consolidating them into Adobe Campaign. This creates a cleaner foundation for unified customer communications after the transaction.

• Speeds post-merger data consolidation
• Reduces duplicate and conflicting customer records
• Improves the quality of merged marketing audiences

8. Ongoing governance of campaign source repositories

Data flow: Bi-directional

OpenText Lens can continuously monitor unstructured repositories for new customer files, consent documents, and campaign assets, while Adobe Campaign can reflect which audience segments and assets are actively in use. Governance teams can compare repository findings with active campaign usage to detect orphaned files, unmanaged copies, or content that should be retired. This creates a repeatable operating model for marketing data governance.

• Improves operational control over campaign content
• Reduces repository sprawl
• Supports continuous compliance monitoring