OpenText Lens - Data Visibility - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and Brandfolder

1. Identify and Remove Obsolete Brand Assets Before Migration to Brandfolder

Direction: OpenText Lens - Data Visibility ? Brandfolder

Use OpenText Lens to scan shared drives, content repositories, and legacy file systems for outdated logos, expired campaign files, duplicate images, and unused brand collateral before migrating content into Brandfolder. This helps marketing and brand teams move only approved, current assets into the digital asset management platform.

• Reduces migration volume and storage costs
• Prevents outdated assets from being published or reused
• Improves Brandfolder content quality from day one

2. Detect Sensitive or Restricted Content in Marketing Libraries

Direction: OpenText Lens - Data Visibility ? Brandfolder

OpenText Lens can analyze unstructured content to identify files containing confidential product information, personal data, legal disclaimers, or internal-only materials before they are uploaded to Brandfolder. Assets flagged as sensitive can be routed for review or excluded from the DAM.

• Supports compliance and information governance
• Reduces risk of accidental external sharing
• Helps marketing teams maintain a clean, approved asset library

3. Classify and Prioritize Assets for Brandfolder Organization

Direction: OpenText Lens - Data Visibility ? Brandfolder

OpenText Lens can analyze existing repositories and generate metadata such as content type, sensitivity, department, and likely business purpose. That metadata can be used to structure Brandfolder collections, tags, and folders during onboarding or ongoing content ingestion.

• Speeds up asset categorization
• Improves search and discoverability in Brandfolder
• Creates a more consistent taxonomy across teams

4. Find Duplicate or Near-Duplicate Creative Files Across Repositories

Direction: OpenText Lens - Data Visibility ? Brandfolder

Before assets are added to Brandfolder, OpenText Lens can identify duplicate or near-duplicate files across file shares, collaboration tools, and archives. Only the approved master version is promoted into Brandfolder, while redundant copies are flagged for deletion or retention review.

• Eliminates version confusion
• Reduces storage and maintenance overhead
• Ensures teams use the correct approved asset

5. Support Brand Compliance Reviews for External-Facing Content

Direction: Brandfolder ? OpenText Lens - Data Visibility

Brandfolder can export asset inventories or usage reports to OpenText Lens for periodic review of externally shared marketing materials. Lens can then identify assets that may contain outdated branding, expired legal language, or content that should no longer be retained.

• Helps enforce brand and legal standards
• Supports audit readiness and content lifecycle management
• Identifies assets that should be archived or removed

6. Govern Regional or Product-Specific Asset Libraries

Direction: Bi-directional

OpenText Lens can scan regional or product team repositories to identify approved assets, restricted content, and obsolete files. Brandfolder can then serve as the controlled destination for approved assets, while Lens continues to monitor source repositories for drift, duplication, or policy violations.

• Improves governance across distributed teams
• Supports local marketing while maintaining central control
• Reduces the risk of unauthorized asset use

7. Prepare Content for CMS and PIM Publishing Workflows

Direction: OpenText Lens - Data Visibility ? Brandfolder

When organizations are consolidating content for downstream publishing systems, OpenText Lens can identify which unstructured files are relevant to product launches, web content, or campaign execution. Approved assets can then be loaded into Brandfolder for use by CMS, PIM, or project management integrations.

• Improves readiness for omnichannel publishing
• Ensures only relevant assets are promoted
• Shortens time to launch for marketing and product teams

8. Establish an Ongoing Asset Cleanup and Governance Process

Direction: Bi-directional

Brandfolder can act as the operational hub for approved brand assets, while OpenText Lens continuously scans connected repositories to detect new redundant, obsolete, or risky files. Findings can trigger cleanup tasks, review workflows, or content refresh initiatives to keep both systems aligned over time.

• Creates a repeatable governance process
• Reduces content sprawl across the enterprise
• Improves long-term asset quality and compliance