OpenText Lens - Data Visibility - Canto Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and Canto

OpenText Lens - Data Visibility and Canto complement each other well in organizations that need both strong data governance and efficient digital asset management. OpenText Lens helps identify and classify unstructured content across repositories, while Canto helps teams organize, collaborate on, and distribute approved digital assets. Together, they support cleaner content operations, lower risk, and better control over what assets are retained, shared, or retired.

• 1. Identify and remove obsolete marketing assets before migration into Canto

  Data flow: OpenText Lens - Data Visibility to Canto

  Before migrating legacy file shares, content repositories, or shared drives into Canto, OpenText Lens can scan unstructured content to identify duplicate, outdated, or unused marketing files such as old campaign images, expired brand materials, and obsolete presentations. Only approved and current assets are then migrated into Canto, reducing clutter and improving the quality of the DAM environment.

  Business value: Lower migration effort, reduced storage costs, and a cleaner asset library for marketing teams.

• 2. Classify sensitive assets before publishing them in Canto

  Data flow: OpenText Lens - Data Visibility to Canto

  OpenText Lens can detect sensitive content embedded in files, such as personal data, confidential product information, or restricted internal documents. Those assets can be flagged before they are uploaded to Canto, allowing administrators to route them to restricted folders, apply access controls, or block publication entirely.

  Business value: Reduced compliance risk and better control over what content is available to internal teams, agencies, or external partners.

• 3. Enrich Canto asset governance with risk and retention insights

  Data flow: OpenText Lens - Data Visibility to Canto

  OpenText Lens can provide metadata or classification tags that indicate whether an asset is sensitive, redundant, or subject to retention review. These tags can be synchronized into Canto to support folder structure, approval workflows, and lifecycle decisions. For example, expired campaign assets can be marked for review or archival in Canto.

  Business value: Stronger governance, easier lifecycle management, and more consistent asset handling across teams.

• 4. Support legal and compliance review of shared brand assets

  Data flow: Bi-directional

  When marketing teams in Canto prepare assets for external use, OpenText Lens can scan the source content for sensitive or regulated information. If a concern is found, the asset can be returned to Canto with a review flag or status update. Compliance teams can then review the item in Canto, update the asset status, and approve or reject it for distribution.

  Business value: Faster review cycles, fewer policy violations, and improved collaboration between marketing, legal, and compliance teams.

• 5. Identify redundant assets across repositories and consolidate into Canto

  Data flow: OpenText Lens - Data Visibility to Canto

  OpenText Lens can scan multiple content repositories to identify duplicate or near-duplicate assets, such as repeated product images, multiple versions of the same brochure, or redundant campaign files. The organization can then select the best version and consolidate it into Canto as the approved master asset, reducing confusion and version sprawl.

  Business value: Improved discoverability, fewer duplicate files, and more efficient content reuse.

• 6. Use Canto usage patterns to prioritize content cleanup in OpenText Lens

  Data flow: Canto to OpenText Lens - Data Visibility

  Canto can provide information on asset usage, such as frequently accessed files, rarely used items, or assets that have not been updated in a long time. OpenText Lens can combine this usage context with repository-wide visibility to help information governance teams prioritize which content should be retained, archived, or deleted during cleanup initiatives.

  Business value: Better cleanup decisions, less manual review, and more targeted governance actions.

• 7. Improve content migration planning for DAM modernization

  Data flow: OpenText Lens - Data Visibility to Canto

  During a DAM modernization project, OpenText Lens can analyze legacy repositories to estimate content volume, identify file types, detect sensitive materials, and highlight content owners or business areas. This information helps teams design a phased migration into Canto, define folder structures, and determine which assets should be excluded, archived, or remediated before import.

  Business value: Lower migration risk, better project planning, and faster time to value for the new DAM platform.

• 8. Enable controlled sharing of approved assets with external partners

  Data flow: Bi-directional

  OpenText Lens can identify whether an asset contains restricted information before it is shared from Canto with agencies, distributors, or other external stakeholders. Canto can then manage the approved asset package, while Lens supports ongoing monitoring of source repositories to ensure only compliant versions remain available for sharing.

  Business value: Safer external collaboration, reduced exposure of confidential content, and stronger brand control.