OpenText Lens - Data Visibility - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and CELUM

OpenText Lens - Data Visibility and CELUM complement each other well in organizations that need both strong data governance and controlled digital asset operations. OpenText Lens helps identify what unstructured content exists, where it resides, and whether it is sensitive, obsolete, or redundant. CELUM manages approved digital assets, brand content, rights, and distribution across teams and channels. Together, they support cleaner content environments, safer migrations, and better governance of marketing and brand assets.

1. Identify and classify unmanaged brand assets before loading them into CELUM

Data flow: OpenText Lens - Data Visibility to CELUM

Use OpenText Lens to scan file shares, legacy repositories, and collaboration platforms to find images, videos, presentations, and design files that are relevant to marketing or brand management. The business team can then filter out duplicates, obsolete versions, and files with missing ownership or rights information before importing only approved assets into CELUM.

• Reduces clutter during DAM onboarding
• Prevents duplicate or outdated assets from entering the library
• Improves the quality of the initial CELUM asset repository

2. Support migration from legacy content stores into CELUM

Data flow: OpenText Lens - Data Visibility to CELUM

During a DAM migration, OpenText Lens can inventory legacy repositories and identify which files are active, sensitive, expired, or redundant. Migration teams can use this analysis to decide what should be migrated into CELUM, what should be archived, and what should be deleted. This creates a controlled migration path for marketing and creative assets.

• Reduces migration scope and cost
• Improves migration accuracy and governance
• Helps avoid moving obsolete content into the new DAM

3. Detect sensitive or restricted content before publishing assets through CELUM

Data flow: OpenText Lens - Data Visibility to CELUM

OpenText Lens can identify assets containing personal data, confidential information, or regulated content in shared repositories. Those findings can be used to block or flag assets before they are approved and distributed in CELUM. This is especially useful for legal, compliance, and brand teams managing global content release processes.

• Reduces compliance risk
• Supports rights and privacy review before publication
• Helps enforce content governance policies

4. Find obsolete or duplicate assets in CELUM-connected repositories for cleanup

Data flow: Bi-directional

CELUM can be used as the system of record for approved assets, while OpenText Lens scans connected repositories to identify duplicate, outdated, or unused files that should no longer be retained. Asset managers can compare what is stored in CELUM with what still exists in source systems and remove unnecessary copies to reduce storage and operational overhead.

• Improves repository hygiene
• Reduces storage and maintenance costs
• Ensures only current approved assets remain available

5. Validate asset ownership and retention requirements for brand content

Data flow: OpenText Lens - Data Visibility to CELUM

OpenText Lens can help locate assets with unclear ownership, missing metadata, or expired retention periods. That information can be passed to CELUM workflows so content owners can review, reclassify, or retire assets before they are distributed further. This is valuable for organizations with strict content lifecycle and retention policies.

• Improves accountability for asset ownership
• Supports retention and disposal decisions
• Helps marketing teams manage content lifecycle more consistently

6. Prepare clean content inventories for campaign planning and content reuse

Data flow: OpenText Lens - Data Visibility to CELUM

Marketing operations teams can use OpenText Lens to analyze all available unstructured content and create a clean inventory of reusable assets. That inventory can then be loaded or referenced in CELUM so campaign teams can quickly find approved content, avoid recreating existing materials, and reuse assets across regions and channels.

• Speeds up campaign preparation
• Improves reuse of approved content
• Reduces duplicate creative production

7. Improve audit readiness for digital asset governance

Data flow: Bi-directional

OpenText Lens can provide visibility into where regulated or sensitive content exists outside CELUM, while CELUM provides evidence of approval, distribution, and rights management for managed assets. Together, they create a stronger audit trail for content governance, especially in industries such as healthcare, financial services, and consumer goods.

• Strengthens audit and compliance reporting
• Shows both managed and unmanaged content risk
• Supports governance across the full content landscape

8. Identify content candidates for centralization into CELUM from scattered repositories

Data flow: OpenText Lens - Data Visibility to CELUM

Organizations often have valuable brand assets spread across shared drives, email archives, and team collaboration tools. OpenText Lens can identify high-value content sets and recommend which files should be centralized in CELUM for better control, versioning, and distribution. This helps marketing and creative teams move from fragmented storage to a governed DAM model.

• Supports content rationalization initiatives
• Improves discoverability and reuse of assets
• Enables more consistent brand governance