OpenText Lens - Data Visibility - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and Frontify

1. Brand Asset Risk Discovery and Cleanup

Data flow: OpenText Lens - Data Visibility ? Frontify

Use OpenText Lens to scan shared drives, content repositories, and legacy file stores for outdated, duplicate, or noncompliant brand assets such as old logos, expired campaign files, and unapproved templates. Flag these assets before they are migrated or published into Frontify. This helps marketing and brand teams avoid bringing obsolete content into the brand portal and reduces the risk of inconsistent brand execution.

Business value: Improves brand governance, reduces clutter, and prevents legacy assets from being reused in active campaigns.

2. Sensitive Content Screening Before Brand Portal Publishing

Data flow: OpenText Lens - Data Visibility ? Frontify

Before creative files, presentations, or campaign documents are uploaded into Frontify, OpenText Lens can identify sensitive information such as personal data, confidential product details, or regulated content embedded in documents and image metadata. Only approved, low-risk assets are then promoted into the brand platform.

Business value: Lowers compliance risk and helps ensure that only safe, publishable content is made available to internal teams and agencies.

3. Brand Repository Migration Assessment

Data flow: OpenText Lens - Data Visibility ? Frontify

When an organization is consolidating brand assets into Frontify from multiple file shares, DAMs, or collaboration tools, OpenText Lens can inventory all unstructured content and classify it by relevance, age, sensitivity, and duplication. Brand and IT teams can use this analysis to decide what should be migrated, archived, or deleted before the Frontify rollout.

Business value: Reduces migration effort, avoids moving unnecessary content, and accelerates a cleaner Frontify implementation.

4. Obsolete Asset Retirement Workflow

Data flow: Bi-directional

OpenText Lens can continuously identify obsolete or redundant brand files across connected repositories. Those findings can trigger review tasks in Frontify for brand managers to retire outdated assets, replace them with approved versions, or update usage guidance. Once approved, Frontify can become the system of record for the current version while obsolete files are archived or removed from source locations.

Business value: Keeps brand libraries current and reduces the chance of teams using outdated materials.

5. Governance Review for High-Risk Brand Content

Data flow: OpenText Lens - Data Visibility ? Frontify

OpenText Lens can detect content that may require legal, privacy, or regulatory review, such as customer testimonials, regional claims, or documents containing restricted terms. These assets can be routed into Frontify workflows for brand, legal, or compliance approval before they are published in brand guidelines or shared with external partners.

Business value: Strengthens approval controls and supports consistent, compliant brand publishing.

6. Duplicate Asset Consolidation Across Teams

Data flow: OpenText Lens - Data Visibility ? Frontify

Marketing, design, and regional teams often store multiple versions of the same asset in different repositories. OpenText Lens can identify duplicate and near-duplicate files, then help determine the authoritative version to retain in Frontify. This reduces confusion and makes it easier for users to find the correct approved asset in one place.

Business value: Cuts storage waste, improves searchability, and increases adoption of the central brand platform.

7. Brand Asset Audit and Compliance Reporting

Data flow: OpenText Lens - Data Visibility ? Frontify

OpenText Lens can provide visibility into where brand assets are stored outside Frontify and whether they contain sensitive or outdated content. Frontify can then serve as the governed destination for approved assets and usage guidelines. Together, they support audit-ready reporting on what content exists, where it is used, and which assets are officially sanctioned.

Business value: Improves audit readiness, supports brand compliance, and gives leadership better control over content sprawl.

8. Cross-Team Content Triage for Campaign Launches

Data flow: OpenText Lens - Data Visibility ? Frontify

For major campaign launches, OpenText Lens can scan incoming creative materials from agencies and internal teams to identify sensitive, redundant, or outdated files before they are added to Frontify. Brand managers can then curate only approved assets, guidelines, and templates for launch teams, reducing last-minute cleanup and approval delays.

Business value: Speeds campaign readiness, improves collaboration between marketing and compliance, and ensures launch materials are brand-safe.