OpenText Lens - Data Visibility - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and OpenText Core Digital Asset Management

OpenText Lens - Data Visibility helps organizations discover, classify, and assess unstructured content across repositories, while OpenText Core Digital Asset Management centralizes approved digital assets for marketing, brand, and content operations. Together, they support better content governance, faster cleanup, and more controlled asset lifecycle management.

1. Identify and migrate approved media assets into Core Digital Asset Management

Use OpenText Lens - Data Visibility to scan file shares, legacy content repositories, and collaboration platforms to find images, videos, presentations, and other rich media that are still business relevant. After classification and review, only approved assets are migrated into OpenText Core Digital Asset Management for centralized management and reuse.

• Data flow: OpenText Lens - Data Visibility to OpenText Core Digital Asset Management
• Business value: Reduces migration volume, eliminates obsolete files, and ensures only usable assets enter the DAM
• Typical users: Records teams, content operations, marketing operations, and IT migration teams

2. Detect sensitive or noncompliant assets before publishing to the DAM

OpenText Lens - Data Visibility can identify content containing personal data, confidential information, or regulated material embedded in documents and media files. Those assets can then be reviewed before being uploaded to OpenText Core Digital Asset Management, preventing accidental publication or broad internal access to restricted content.

• Data flow: OpenText Lens - Data Visibility to OpenText Core Digital Asset Management
• Business value: Lowers compliance risk and prevents inappropriate asset exposure
• Typical users: Compliance, legal, privacy, and digital asset governance teams

3. Clean up duplicate and obsolete creative files before DAM onboarding

Organizations often store multiple versions of the same image, video, or design file across shared drives and project folders. OpenText Lens - Data Visibility can identify duplicates, near-duplicates, and outdated versions so teams can retain only the final approved assets in OpenText Core Digital Asset Management.

• Data flow: OpenText Lens - Data Visibility to OpenText Core Digital Asset Management
• Business value: Improves asset quality, reduces storage costs, and makes search results more relevant
• Typical users: Creative operations, brand teams, and IT storage administrators

4. Support brand governance by classifying assets before they are made available for reuse

OpenText Lens - Data Visibility can analyze content repositories to determine which assets are current, approved, expired, or off-brand. Only assets that meet governance criteria are promoted into OpenText Core Digital Asset Management, where they can be tagged, versioned, and distributed for reuse by marketing and communications teams.

• Data flow: OpenText Lens - Data Visibility to OpenText Core Digital Asset Management
• Business value: Ensures teams reuse approved content and reduces brand inconsistency
• Typical users: Brand managers, marketing operations, and content approvers

5. Enrich DAM governance with repository intelligence for asset lifecycle decisions

OpenText Core Digital Asset Management can be used as the system of record for active assets, while OpenText Lens - Data Visibility provides insight into where related source files, drafts, and legacy versions still exist across the enterprise. This helps teams decide when to archive, retain, or delete content in the DAM based on the presence of related files elsewhere.

• Data flow: Bi-directional
• Business value: Improves lifecycle management and reduces orphaned or redundant content
• Typical users: Information governance, content administrators, and compliance teams

6. Accelerate marketing content consolidation after mergers or reorganizations

During mergers, acquisitions, or brand restructures, OpenText Lens - Data Visibility can inventory all media assets across legacy systems and shared drives. The business can then select the most valuable and compliant assets to consolidate into OpenText Core Digital Asset Management as the new enterprise content hub.

• Data flow: OpenText Lens - Data Visibility to OpenText Core Digital Asset Management
• Business value: Speeds content rationalization and reduces the cost of maintaining multiple repositories
• Typical users: M&A integration teams, marketing leadership, and IT transformation teams

7. Improve audit readiness for digital asset repositories

OpenText Lens - Data Visibility can continuously assess unstructured content outside the DAM to find regulated or high-risk files that should not remain in unmanaged locations. OpenText Core Digital Asset Management then serves as the controlled repository for approved assets, making it easier to demonstrate governance, retention discipline, and access control during audits.

• Data flow: OpenText Lens - Data Visibility to OpenText Core Digital Asset Management
• Business value: Strengthens audit evidence and reduces the risk of unmanaged content exposure
• Typical users: Audit, risk, compliance, and information governance teams

8. Enable controlled asset retirement and archival workflows

When assets in OpenText Core Digital Asset Management reach end of life, OpenText Lens - Data Visibility can help locate related copies, derivatives, or references across other repositories before final retirement. This supports coordinated deletion or archival decisions and prevents outdated assets from continuing to circulate in the enterprise.

• Data flow: OpenText Core Digital Asset Management to OpenText Lens - Data Visibility, with follow-up actions back to the DAM
• Business value: Reduces brand risk, avoids duplicate retention, and supports defensible disposal
• Typical users: DAM administrators, legal, records management, and content owners