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OpenText Lens - Data Visibility - OpenText Exstream Integration and Automation

Integrate OpenText Lens - Data Visibility Analytics and OpenText Exstream Marketing apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between OpenText Lens - Data Visibility and OpenText Exstream

1. Sensitive Content Discovery to Communication Template Control

Data flow: OpenText Lens - Data Visibility ? OpenText Exstream

Lens identifies sensitive, obsolete, or non-compliant content stored across repositories, such as customer records, policy documents, or legacy correspondence. That insight can be used to flag which content sources should be excluded from Exstream communication templates or downstream customer output processes.

  • Prevents outdated or restricted content from being reused in customer letters, statements, or notices
  • Supports compliance teams in defining approved content sources for communications
  • Reduces the risk of exposing personal or regulated information in outbound messages

2. Communication Archive Cleanup and Retention Management

Data flow: OpenText Exstream ? OpenText Lens - Data Visibility

Exstream generates large volumes of customer communications that are often stored in archives, shared drives, or content repositories. Lens can scan these repositories to identify duplicate, obsolete, or retention-expired communication files, helping records and compliance teams clean up unnecessary content.

  • Improves storage efficiency by removing redundant communication artifacts
  • Supports retention policy enforcement for statements, notices, and correspondence
  • Helps legal and compliance teams reduce exposure during audits or litigation holds

3. Migration Readiness for Customer Communication Repositories

Data flow: OpenText Lens - Data Visibility ? OpenText Exstream

Before migrating customer communication assets into Exstream or a new Exstream environment, Lens can analyze source repositories to classify content by sensitivity, age, format, and business relevance. This helps project teams determine which documents should be migrated, transformed, or retired.

  • Reduces migration scope by eliminating obsolete communication assets
  • Improves data quality for template libraries and content repositories
  • Helps business owners prioritize high-value content for migration

4. Compliance Review of Communication Source Content

Data flow: OpenText Lens - Data Visibility ? OpenText Exstream

Lens can identify regulated or high-risk source content used in Exstream communication workflows, such as legal disclaimers, policy wording, or customer-specific attachments. This allows compliance and legal teams to review and approve only the content that meets governance standards before it is used in outbound communications.

  • Strengthens control over approved language and regulated disclosures
  • Reduces the chance of non-compliant wording reaching customers
  • Supports audit readiness with documented content classification

5. Customer Data Minimization in Personalized Communications

Data flow: OpenText Lens - Data Visibility ? OpenText Exstream

Lens can help identify where unnecessary personal or sensitive data exists in source repositories used for personalization. Exstream teams can then adjust communication designs to use only the minimum required data fields, reducing privacy risk while preserving personalization quality.

  • Supports privacy-by-design in customer communications
  • Reduces exposure of unnecessary personal data in print and digital output
  • Helps business and privacy teams align on data minimization standards

6. Legacy Correspondence Rationalization Before Communication Modernization

Data flow: OpenText Lens - Data Visibility ? OpenText Exstream

Organizations modernizing customer communications often inherit large volumes of legacy letters, notices, and statement variants. Lens can analyze these repositories to identify duplicate, outdated, or low-use correspondence assets, enabling Exstream implementation teams to rationalize and standardize the communication catalog.

  • Reduces the number of templates and variants that must be maintained
  • Improves consistency across customer communication channels
  • Shortens Exstream implementation and template redesign efforts

7. Governance Reporting for Communication Content Risk

Data flow: Bi-directional

Lens can provide visibility into where communication-related content resides and how risky it is, while Exstream can provide operational context on which templates and output streams are actively used. Together, they support governance reporting that links content risk to actual customer communication activity.

  • Helps compliance teams prioritize remediation based on business impact
  • Provides a clearer view of which communication assets are most exposed
  • Improves oversight for audit, privacy, and records management programs

8. Exception Handling for High-Risk Communication Content

Data flow: OpenText Lens - Data Visibility ? OpenText Exstream

When Lens detects content that is sensitive, stale, or potentially non-compliant, that information can be used to trigger review workflows before the content is published through Exstream. This is especially useful for regulated communications such as policy changes, billing notices, and customer letters.

  • Creates a review checkpoint for risky content before customer delivery
  • Reduces operational errors in high-volume communication processes
  • Improves accountability between content owners, compliance, and communications teams

How to integrate and automate OpenText Lens - Data Visibility with OpenText Exstream using OneTeg?