OpenText Lens - Data Visibility - Storyteq Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and Storyteq

OpenText Lens - Data Visibility helps organizations discover, classify, and assess unstructured data across repositories, while Storyteq supports marketing teams in managing and producing digital creative content at scale. Together, they can improve content governance, reduce risk, and streamline the lifecycle of marketing assets and related files.

1. Identify and remove obsolete creative assets before migration into Storyteq

OpenText Lens - Data Visibility can scan shared drives, content repositories, and legacy DAM locations to identify outdated, duplicate, or unused creative files before they are migrated into Storyteq. This helps marketing operations teams avoid carrying unnecessary content into the new platform, reducing storage costs and simplifying the transition.

• Data flow: OpenText Lens - Data Visibility to Storyteq
• Business value: Cleaner migration, lower storage footprint, faster onboarding of approved assets

2. Detect sensitive or restricted content before it is used in campaign production

OpenText Lens - Data Visibility can classify files containing personal data, confidential brand materials, legal documents, or restricted third-party content. Storyteq can then use this information to prevent those assets from being selected in creative workflows or campaign templates, reducing compliance and brand risk.

• Data flow: OpenText Lens - Data Visibility to Storyteq
• Business value: Better content governance, reduced legal exposure, safer creative reuse

3. Support rights and retention management for marketing assets

OpenText Lens - Data Visibility can identify content that has expired usage rights, is subject to retention rules, or should be archived due to age or policy. Storyteq can use this intelligence to flag assets for review, prevent reuse of expired materials, and route content for deletion or archival workflows.

• Data flow: OpenText Lens - Data Visibility to Storyteq
• Business value: Reduced copyright risk, improved retention compliance, stronger content lifecycle control

4. Enrich Storyteq asset libraries with content classification metadata

OpenText Lens - Data Visibility can provide metadata such as sensitivity level, content type, owner, repository location, and risk score for unstructured files. Storyteq can ingest this metadata to improve search, filtering, and approval workflows, making it easier for marketing teams to find the right approved asset quickly.

• Data flow: OpenText Lens - Data Visibility to Storyteq
• Business value: Faster asset discovery, better reuse of approved content, improved operational efficiency

5. Prioritize remediation of high-risk content in creative repositories

OpenText Lens - Data Visibility can continuously scan repositories connected to Storyteq and identify content that is sensitive, duplicated, or noncompliant. Storyteq teams can use these findings to prioritize cleanup tasks, such as removing unapproved logos, outdated claims, or confidential source files from active creative libraries.

• Data flow: OpenText Lens - Data Visibility to Storyteq
• Business value: Lower governance workload, reduced content sprawl, improved audit readiness

6. Improve campaign content approval workflows with risk-based routing

When OpenText Lens - Data Visibility flags an asset as sensitive, regulated, or high risk, Storyteq can route that asset through additional review steps before it is approved for use in a campaign. This creates a risk-based approval process that helps legal, compliance, and brand teams focus on the content that needs extra scrutiny.

• Data flow: OpenText Lens - Data Visibility to Storyteq
• Business value: Faster approvals for low-risk content, stronger controls for high-risk content

7. Provide feedback from Storyteq usage patterns to improve data governance priorities

Storyteq can share information about frequently used assets, high-value campaign files, and content that is repeatedly reused across teams. OpenText Lens - Data Visibility can use this usage context to help governance teams distinguish between business-critical content and low-value clutter, improving cleanup and retention decisions.

• Data flow: Storyteq to OpenText Lens - Data Visibility
• Business value: Better governance decisions, more targeted cleanup, stronger alignment between marketing and compliance

8. Enable cross-functional reporting on content risk and campaign readiness

By combining OpenText Lens - Data Visibility insights with Storyteq content status, organizations can create reports showing which campaign assets are approved, which contain sensitive data, which are obsolete, and which require remediation. This gives marketing, legal, compliance, and IT a shared view of content readiness and risk.

• Data flow: Bi-directional
• Business value: Better cross-team coordination, improved governance reporting, more reliable campaign execution