OpenText Lens - Data Visibility - Ziflow Integration and Automation

Common Integration Use Cases Between OpenText Lens - Data Visibility and Ziflow

OpenText Lens - Data Visibility helps organizations discover, classify, and assess unstructured content across repositories, while Ziflow manages creative review and approval workflows. Together, they can improve content governance, reduce risk, and streamline the lifecycle of marketing and brand assets from discovery through approval.

• Identify sensitive creative assets before they enter review workflows

  Data flow: OpenText Lens - Data Visibility to Ziflow

  Use OpenText Lens to scan shared drives, content repositories, and legacy folders for creative files that contain sensitive, regulated, or confidential information such as customer data, legal terms, or unreleased product details. Flagged assets can then be routed into Ziflow with the appropriate review path, ensuring legal, compliance, and brand teams review them before publication.

• Prioritize approval workflows for high-risk content

  Data flow: OpenText Lens - Data Visibility to Ziflow

  When OpenText Lens detects content with sensitive metadata, obsolete claims, or potential compliance issues, it can trigger a Ziflow proofing workflow with additional approvers. For example, a campaign asset containing financial claims or healthcare references can automatically require legal and regulatory sign-off, reducing the chance of noncompliant publishing.

• Support content cleanup before creative review begins

  Data flow: OpenText Lens - Data Visibility to Ziflow

  Organizations often have large volumes of duplicate, outdated, or unapproved creative files. OpenText Lens can identify redundant or obsolete assets and pass only the approved or current versions into Ziflow for review. This reduces reviewer confusion, prevents teams from commenting on outdated files, and shortens approval cycles.

• Enable migration of approved assets into governed creative workflows

  Data flow: OpenText Lens - Data Visibility to Ziflow

  During repository cleanup or migration planning, OpenText Lens can classify and inventory creative content across legacy systems. Approved, active assets can then be transferred into Ziflow for structured proofing and ongoing version control. This is especially useful when consolidating multiple file shares or retiring older content systems.

• Improve brand governance by linking content risk findings to review checkpoints

  Data flow: Bi-directional

  OpenText Lens can identify content risk indicators, while Ziflow captures review comments, approval status, and revision history. By exchanging this information, organizations can create a stronger governance process where risky content is not only detected but also tracked through formal review and approval checkpoints. This helps audit teams demonstrate control over marketing and communications assets.

• Accelerate legal and compliance review for externally facing materials

  Data flow: OpenText Lens - Data Visibility to Ziflow

  For brochures, web banners, sales sheets, and campaign assets, OpenText Lens can detect embedded sensitive data, outdated disclaimers, or restricted references. Ziflow can then route those assets to the right reviewers with context about the risk findings, helping legal and compliance teams focus on the items that matter most and reducing back-and-forth.

• Create a controlled intake process for new creative content

  Data flow: Ziflow to OpenText Lens - Data Visibility

  When new creative assets are submitted into Ziflow, metadata about the file, approver, and project can be sent to OpenText Lens to enrich the organization?s content inventory. This gives governance teams visibility into which assets are active, who approved them, and where they originated, supporting retention, audit, and risk management programs.

These integration scenarios help organizations connect content governance with creative operations, making it easier to manage risk, reduce manual review effort, and keep approved assets moving efficiently from discovery to publication.